Uncommon Marketing Works

04/24/2024

The recipe for any successful B2B marketing strategy contains three essential ingredients:

🥘 Target audience: Identify your ideal customer, their demographics, goals, and pain points.
🥘 Value proposition: Showcase what unique features and innovations make your brand special.
🥘 Channel variety: Leverage many channels to engage customers at scale, including email marketing, social media, and paid advertising.

Did we miss anything? Let us know in the comment section!

04/16/2024

Marketing analytics help brands get a competitive edge in today’s cut-throat landscape.

Businesses can uncover valuable insights and make informed decisions to optimize their marketing efforts and boost revenue.

Use these three FREE marketing analytics tools to get the most out of your data:

✔️ Google Analytics to monitor website traffic
✔️ Semrush Market Explorer to understand market potential
✔️ One2Target for deeper audience insights

What are your favorite marketing analytics tools? What are their standout features?

04/09/2024

Want to see the most business growth in the shortest amount of time? 🚀

B2B growth marketing unlocks sustainable success.

These data-driven strategies prioritize the entire pipeline and help land more customers quickly.

Use these three tactics to drive long-term growth:

✔️ Use buyer personas and audience segmentation to craft personalized content
✔️ Run A/B tests to understand what campaigns resonate the most with your target audience
✔️ Take an omnichannel approach to engage customers across all channels

What are your favorite growth marketing tips? Let us know below!

04/04/2024

Marketers must keep up-to-date
on emerging trends to stay ahead of the competition.

But we get it.

You’re busy, and staying informed about every emerging trend is tough.

So, how can B2B marketers stay educated and sane?

It starts by asking the right questions.

Snag our whitepaper to learn the top 10 questions every B2B marketer should ask.

Download this valuable resource now!

https://uncommonmarketingworks.com/white-paper/top-b2b-marketing-questions/

03/28/2024

Ready to boost business growth by up to 20%?

You need a strong smarketing team.

Sales and marketing alignment optimizes lead-generation processes, drives efficiency, and closes more deals.

Read our latest article to learn how to align marketing and sales seamlessly.

We’ll teach you:

✔️ Common lead-gen challenges faced by both departments
✔️ Actionable tips for bridging the communication gap
✔️ How to build your own smarketing team

Take your lead-gen strategies to the next level. Read our blog now.

https://uncommonmarketingworks.com/blog/sales-marketing-alignment-lead-generation/

03/25/2024

Researches say about 71% of customers want personalized brand experiences.

How can you give ‘em what they want?

Not by stalking customers, that’s for sure.

Instead, use these quick tips to tailor your content to individuals:

✔️ Build buyer personas to create a 360-degree profile of your customers.
✔️ Use data to glean valuable insights into customers’ needs and wants.
✔️ Create a customer journey map to deliver the right content at the right time.

03/22/2024

Tired of trying to guess if buyers will react to your marketing?

We have a secret…

15 psychological triggers that predetermine
how someone will react.

Check out the list in the infographic!

03/21/2024

Want to get lucky in love and money?

While we’re not here to play matchmaker,
our FREE white paper will teach you
3 practical tips for aligning sales and marketing.

When marketing and sales fall in love,
your business enjoys up to 208% revenue.

This valuable resource will teach you:

♦️ How tech stack integrations make data accessible for everyone

♦️ Best practices for developing common goals and metrics

♦️ Importance of building customer personas

Win big by snagging our white paper now!

https://uncommonmarketingworks.com/white-paper/sales-and-marketing-alignment-white-paper/

Download our white paper to learn actionable tips for aligning your sales and marketing teams. Start driving quality leads, collaboration, and revenue now.

03/20/2024

Failing to comply with CAN-SPAM laws is about as gross as sending jars of overly processed pork to clients. 🤢

Your customers deserve ribeye steak, not cans of SPAM. 🥩

03/18/2024

Want to optimize your B2B sales funnel?

If so, you better count your digital touchpoints.

These online interactions are like breadcrumbs that lure an animal into a trap.

Digital touchpoints nurture long-term relationships by providing customers with the support and information they need at every stage of their journey.

Some of the best digital touchpoints to use in B2B marketing are:

✔️ Emails
✔️ Social media posts
✔️ Ad clicks
✔️ Blogs

Want to elevate your B2B marketing strategies? Learn what
we can do for you: https://uncommonmarketingworks.com/solutions/b2b-content-marketing/

03/17/2024

Happy Saint Patrick’s Day!

Want to find your pot of gold at the end of the marketing rainbow?

What you need is data, not luck.

Using data to track the success of your campaigns
shows what content performs best,
guiding your future strategies.

Some KPIs to monitor include:

✅ Click-through rates
✅ Conversions
✅ Returning visitors
✅ Organic traffic

Ready for your next campaigns to shamrock and roll?

Mind your metrics!

03/11/2024

Want to land more sales without wasting time and money?

It all comes down to
• Re-engaging prospects
• Repurposing content

Use data to learn what content had
the most engagement
during each leg of their journey.

Then repurpose valuable content to accelerate the sales cycle.

• Turn a blog into social posts to boost awareness.
• Use an eBook for blogs to educate prospects.
• Break up a webinar to make sales snippets.

Want more marketing advice from inside experts?
Explore our free resources now. https://uncommonmarketingworks.com/resources