Barney, the former VP of Marketing at Motorcycle Superstore, an IR Top 200 e-retailer founded in Southern Oregon in 1997. As the company's original Marketing executive, he was responsible for all aspects of the their marketing efforts, on and off-line. Motorcycle Superstore was the first major e-retailer in the motorcycle industry and was committed to being the best in their competitive space. Wit
hout the distractions of maintaining a brick-and-mortar or catalog business model, Motorcycle Superstore was able to focus solely on the online space to quickly become the undisputed leader in terms of cutting-edge e-commerce technology and online marketing innovation. In 2012, the company was sold to a major VC firm in Los Angeles, and following the completion of a multi-year retention contract, Erick made the decision to part ways with Motorcycle Superstore and establish his own "boutique" e-marketing agency. Throughout his fifteen years with Motorcycle Superstore, Erick gained a level of granular, hands-on e-marketing experience shared by few others. OUR MISSION - eFoundNation is committed to serving our clients from a true e-retailer's perspective. Having been on that side of the equation for so many years, we possess a strong understanding of how to drive business through the various e-marketing channels. Our goal is to become a natural extension of your team as we mutually strive for growth and success.
