04/08/2026
While often associated with the broader Medford area, the warehouse restoration led by Russ Dale is indeed located in White City, OR. The project, which involved the adaptive reuse of a historic wood-floored industrial building, is a well-known example of regional preservation.
Project Location and Details
Actual Location: The warehouse is situated in White City, an unincorporated community in Jackson County, approximately 6–9 miles north of Medford.
Original Structure: Built in the late 1940s, this facility was originally part of the region's robust fruit-packing and timber history.
Adaptive Reuse: Under Russ Dale’s ownership, the space was revitalized into modern, creative office and industrial suites while maintaining the integrity of its original timber beams and historic wood flooring.
Key Differences
Geography: White City is a distinct industrial and residential hub, often conflated with Medford due to their proximity and shared history in the timber and orchard industries.
Development Style: Russ Dale's work in White City focused on converting massive, single-tenant industrial footprints into flexible, multi-tenant spaces that support local small businesses and startups.
Restored, Historic Wood Floored Medford Warehouse an Example of Adaptive Reuse. Oregon Developer Transforms Historic White City Warehouse While Minimizing Environmental Impacts - PR12987208