Most attorneys - and shamefully most so-called online web-developers, and marketing "experts" - wouldn't know a good ad if it bit them on the ass! The truth is, there is more incompetence in advertising than any other field except, perhaps, meteorology! "Would You Like To Blow The Doors Off Your Competition?"
YES, I know you would ...
Just deliver M-O-R-E hard-hitting content than your competito
r publishes on every social media platform from ...
.. Facebook, Twitter, LinkedIn, YouTube Videos, Blog Posts, Landing Pages, and E-Mail Marketing follow up campaigns. Or, even have an actual book that positions you as the "Go To" expert of choice. Sounds about right? In order to accomplish this Herculean task as a busy lawyer who must devour mountains of legal documents (day-in, day-out) ...
.. when do you have time to study books on advertising, content writing or direct response marketing? Sure, you can burn the midnight oil slaving over a computer screen deep into the night watching endless hours of YouTube videos on writing content. Even with all that work, your current skill set is ineffective, lame, and will fail to produce consistent results only to leave your pockets empty and your spouse even more frustrated. As your competition continues to consume profitable cases that could have "easily" been yours! Here's Why:
Lesson number one: Great advertising - the kind that changes your life, making you wealthy beyond your dreams - has more in common with ...
.. "P.T. Barnum Than With Prime Time TV Lawyer Ads." As an attorney who wants to consistently sign more lucrative cases you have two options:
OPTION 1. You roll up your sleeves attending countless seminars hosted by weekend traveling sideshow “gurus” of marketing to master the "art" of thought-provoking content, or ...
OPTION 2. Retain a pro-level copywriter who has a proven 20 plus year track record at writing wickedly effective content that seduces your perfect prospect to take action delivering the goods on a silver platter! What's The Missing Secret To Your Legal Marketing ...
An itch that has to be scratched! On the flip side, the vast majority of lawyer commercials, billboards, and as you come in contact with are put out by slick sounding blowhard Madison Avenue-type advertising agents. You see, P.T. Barnum understood one thing ... human psychology. The unrelenting power of curiosity to pull us in. The sheer pleasure of being shocked then titillated. The ability to influence, persuade then motivate prospects through the power of just "words" instantly transforms your law practice, right before your eyes! Allow me to show you how to create the law firm you deserve. Building the law firm you always dreamed of since law school. Here's what to do next. Submit your toughest marketing question now, let the journey begin with greater client flow, endless referrals, and repeat business that consistently seeks you out (month-after-month). To YOUR Success,
Delivers the Goods Copywriter for Lawyers
PS. Get ready to discover my time-tested templates of persuasive copywriting to make YOURSELF boatloads of legal fees. Look, I could go on and on about this because horrible legal advertising literally leaves me nauseous! But you don't need to know the gory details of why most legal advertising sucks - I can shortcut the entire process right here for you:
1. Potential legal clients do not buy because they like your slick sounding slogan!
2. Potential legal clients do not hire your law firm because you're funny, clever, or even good looking!
3. Potential legal clients don't retain your law firm because you brag that you've in practice for 20-30 years.
4. And ... potential legal clients do not retain you because you have a great legal staff. Nope ...
The marketing graveyard is filled with fabulous lawyer ads that are touted by advertising clowns who could not make the sale. There is only one reason legal prospects are "sold" by an attorney ad. It's because the ad is actually ...
"A Master Salesman-In-Print (or In A Digital Format)! (C) 2018 GIDNM, LLC.