05/18/2021
A lone pair of socks on a clothesline. An empty telephone booth. An overflowing garbage bin. Two elderly women chatting from a safe six-foot distance. All of these scenes offer a strikingly cinematic look at a United Kingdom brought to a halt.
And yet, there is something subconsciously familiar about all of these scenes. Each shot resembles a Guinness – à la Tootsie Roll’s iconic ‘whatever it is I think I see’.
features images set against a heartfelt Jack Savoretti rendition of the classic ballad Always On My Mind – a song made famous by Elvis Presley and Willie Nelson.
The campaign is a toast to the recent reopening of pubs and bars in the UK, and broader efforts to lift social restrictions as vaccination efforts make headway around the world. “The campaign was inspired by that all-too-familiar experience of seeing something we miss everywhere we look – in this case, a pint of Guinness, in a pub, with our mates,” says Neil Shah, head of Guinness Great Britain.
The campaign follows Guinness’ Raising the Bar initiative, in which the company pledged $42m (£30m) to support UK hospitality and pub businesses through the challenges of Covid-19.
To learn more please visit: http://thehubcreativedirectory.com/guinness-welcome-back/
The campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a pint of the black stuff that might have been witnessed during the past year while pubs were closed.
