Black Kite Marketing

02/05/2026

2025 was one of the most disruptive years in SEO we’ve seen.

Core updates, spam crackdowns, AI-content shifts… it was a lot.

We broke it all down — and more importantly, what it means for your business moving forward.

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SEOStrategy ContentMarketingStrategy MarketingAgency SmallBusinessMarketing BlackKiteMarketing

01/08/2026

Ever hear someone say ‘SEO is dead’?
We hear it all the time — and we couldn’t disagree more.

SEO didn’t die. It grew up.
And businesses that adapt are still winning traffic, leads, and visibility.

We explain what actually works now in our latest post.
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12/23/2024

As rapidly transforms , its influence on Google Ads and search engine optimization (SEO) is reshaping the strategies brands use to reach their audiences. AI-driven tools in Google Ads promise more precise targeting, ad placement, and budget optimization, streamlining the advertising process. At the same time, advanced AI in SEO provides enhanced insights into user behavior and search intent, driving websites toward a stronger competitive edge. This article explores how AI is revolutionizing both Google Ads and SEO, reshaping marketing landscapes and redefining the rules of digital engagement.

10/01/2024

In this post, we’ll delve into the key changes introduced in the August 2024 update, explore its impacts on various types of websites, and provide actionable insights to help you adapt and thrive in this new search environment. Whether you’re a seasoned SEO professional or a business owner looking to improve your site’s performance, understanding this update will help you navigate the complexities of Google’s search landscape.

Everything you need to know about the August 2024 Google Core Update. Discover key changes, impacts on rankings, and strategies to implement.

08/12/2024

Google My Business was the previous name for this tool before Google rebranded it to Google Business Profile in 2021. The core functionality remains the same. Google’s name change reflects their effort to make the product more intuitive. The results should be a product aligned with how users search for and interact with local businesses online.

Ultimately, Google Business Profile and Google My Business refer to the same free tool that businesses should claim and optimize to enhance their visibility and engagement on Google’s search engine and maps. Understanding the name change can help businesses navigate this important local listing platform more effectively.

While Google Business Profile and Google My Business refer to the same product, there are some key differences to understand. Learn More

06/18/2024

As an SEO veteran I've witnessed the evolution of search over the years. Today, let's explore how content quality, keyword rankings, rich results, and direct traffic all play crucial roles in the SEO puzzle.

https://blackkitemarketing.com/measuring-content-quality-for-seo-success/

Here is how to measure SEO success by analyzing the factors such as content quality, keyword rankings, rich results, and direct traffic.

03/25/2024

Google’s March 2024 Core Update and the most recent change to Google’s Core Web Vitals are causing a lot of confusion.
Not only do these two changes have the word “core” in them but they were both released around the same time.
In this article we will go over what Google’s March 2024 Core Update is all about, what changes were made to Core Web Vitals and how you should adjust your content marketing to please the almighty Google Algorithm.
https://blackkitemarketing.com/googles-march-2024-core.../

In this article we will go over what Google’s March 2024 Core Update is and we will cover the changes made to Core Web Vitals. Click To Learn

02/12/2024

Everyone in the SEO world has been talking about the Google Helpful Content Update. This update released back in September 2023 and has had the most significant impact on SEO compared to previous updates. In this article we are going to cover how to create content that Google considers "helpful", how to optimize your website to be more user friendly and how to track your results going forward.

The Google Helpful Content Update is a significant algorithmic shift by the search engine giant. Here is what small businesses need to know.

10/16/2023

This week we are excited to share a guest post on our blog by Henry Villadiego from HSV Innovations Innovations. HSV Innovations specializes in web video delivery and will be covering how to get started with doing SEO for your video content. Read this insightful article here:
https://blackkitemarketing.com/where-to-begin-with-video-seo-services/

Chief among the video marketing recommendations is to optimize for SEO. Let’s take a deep dive into Video SEO services and their benefits.

06/21/2023

Since we at Black Kite Marketing are in the digital space this article will cover 7 ChatGPT Prompts for Marketing that you can use with your business today.

https://blackkitemarketing.com/7-chatgpt-prompts-for-marketing/