Cecilia Alers Consulting, LLC

07/28/2016

http://www.mydomaine.com/running-late-creativity

Interesting point of view on creative types like me! It's interesting because I had trouble being on time when I was in non-creative positions. Now, I am rarely late - except for unexpected traffic. How about you?

A closer inspection of the personality traits that belie this bad habit sheds a positive light on always running late.

07/20/2016

As we watch one of the greatest "Opps" moment in politics play out over and over again it has inspired me to talk about the importance of having a coordinated message. That's what a good Public Relations consultant will do for you. That person crafts a statement and sends it to all "talking heads" to avoid the kind of media focus that is unfolding in this instance. The lack of a cohesive explanation has become more important that the plagiarism. Anyone remember Watergate? It was not the break in that doomed the Nixon administration. It was the cover up. People want to do business with people of integrity and if the message is all over the map, trust issues arise.
http://www.nbcnews.com/storyline/2016-conventions/trump-staff-writer-takes-blame-melania-speech-n613366

A staff writer for Donald Trump's organization took the blame Wednesday for similarities between Melania Trump's speech and one from Michelle Obama.

07/13/2016

Well how about this for some creative law firm marketing. LOL!! Law firm marketing is one of my areas of expertise. Hilarious!


http://blogs.wsj.com/law/2016/07/11/singing-texas-attorneys-warn-dont-eat-your-weed/

Two Texas attorneys Will Hutson and Chris Harris have a viral hit on their hands with their acoustic legal diddy, "Don't Eat Your W**d."

06/13/2016

I have no words. I join the world in grieving for the innocent victims, their loved ones and family of Orlando.

03/30/2016

Business Lessons From The Godfather? Forgetaboutit!

I recently watched “The Godfather Epic” on HBO. We all remember some of the most iconic lines from these movies such as, “I’ll make him an offer he can’t refuse” and “Keep your friends close and your enemies closer.” Well, while watching this epic recently, I discovered some valuable business lessons from these movies that I wanted to share with you. No, I will not suggest you run your business like a gangster. I will suggest you take these four traits from the movie and test them on the way you conduct business.

1. The Importance of favors. Vito Corleone learned early on that doing favors for others was more valuable than taking their money. However, so many times in business we feel burdened when someone asks us to do them a favor, whether a client or friend. Doing favors and being first to extend a courtesy generates good will. It also makes you someone people enjoy being with.

2. The power of body language. You’ve heard the adage, “fake it till you make it”, but what does that mean? Do you remember the scene in the Godfather when Michael Corleone arrives at the hospital after his father had been shot and finds the hospital empty without any staff or bodyguards? As he is pushing his father’s bed to a hiding place, in walks “Enzo the Baker.” Michael tells Enzo they are coming back to finish his father off. Without any weapons he and Enzo stand on the steps of the hospital with their coats buttoned looking like bodyguards. When the shooters arrive, Michael and Enzo make a motion to unbutton their coats as if to reach for a gun and the shooters drive way. That’s the power of body language. If you want to portray confidence, look confident.

3. Find new products. After the Corleones becomes the most powerful crime family in New York, Tom, the Consigliore tells Michael, “Narcotics are the future.” Do you know where the future is in your industry? If you don’t, your competitors will.

4. The importance of dominating a territory and/or market. Michael Corleone has the vision to see that legalized gambling in Las Vegas and Cuba opens new markets and he is not only the first to enter those territories, he dominates them.

What are some of your favorite lessons from movies? I’d love to hear them.

03/30/2016

Why Are You Here?

I spent a lifetime being a sponge, absorbing knowledge, reading every self-help book ever written, until I learned that there was nothing new to learn in this area. It was the same story written over and over again. I’ve spent a lifetime studying psychology, communications and emotions. I’ve studied people, the human brain and neuromarketing. I know why we are not thinking beings that feel but feeling beings that think - sometimes. Why am I telling you this? I spent a lifetime learning and now I want to spend the rest of my life telling others what I’ve learned. Do you care? Maybe. Yesterday I published an article about four business lessons from The Godfather. Several people liked it and I hope they will share it with their connections. I believe in the philosophy of six degrees of separation. And, now I believe its time for me to share. If I don’t, I’m not sure why I was here. Do you know why you are here? Share your purpose on my page.