Direct Response Group

Direct Response Group Direct Response Group has delivered real digital results since 2002. We don’t chase trends — we deliver ROI.

Founded by internet pioneer Christopher Ulrich, we’ve helped generate $700M+ in client revenue through proven SEO & PPC strategies. Our Long Island SEO company can help you get what you need - the top of the search engines, more phone calls and more business. Companies on Long Island, in New York and across America need one thing - more business. We send you more business every day, using the powe

r of the internet. Let us supply the gurus, you sell more products and services to even more customers. If you are looking for a Long Island SEO, Long Island advertising agency, Long Island marketing consultant, New York advertising experts or just more sales leads in New York, Long Island or nationwide, call us today!

Just audited a plumber's Facebook ads. Same exact ad running since March. His audience has seen it 15+ times each.The co...
06/10/2026

Just audited a plumber's Facebook ads. Same exact ad running since March. His audience has seen it 15+ times each.

The comments? "Stop showing me this." "I've seen this a million times." One guy wrote "MAKE IT STOP" in all caps.

Great ads can run for a long time, unless Facebook keeps sending it to the same people.

His numbers tell the story: CPM doubled from $15 to $30. Clicks cut in half. That $5,000 monthly budget that used to bring 333 leads? Now it gets 83. He's paying $6 per click instead of $1.50.

When people see your ad for the 15th time, they don't just scroll past. They hide it. Report it. Facebook notices and charges you more.

Here's what I told him: Every two weeks: new photo, new headline, or new opening line. Takes 20 minutes. Your phone camera works fine.

One client dropped their cost per lead 47% just by rotating creative every two weeks. Another cut costs by 75% after retiring their ancient "hero" ad.

Your audience is literally begging for something new. Send us a message - I'll check your ad frequency for free.

Plumber spending $5K/month on Google Ads. Getting 17 leads. I looked at his account - every ad went to his homepage.Big ...
06/06/2026

Plumber spending $5K/month on Google Ads. Getting 17 leads. I looked at his account - every ad went to his homepage.

Big mistake.

His homepage had 20 different services, blog posts, social links, "About Us" - basically everything except a clear path for someone who just clicked "Emergency Water Heater Repair."

Conversion rate: 2%. Should have been 5-10%.

That's 50 lost leads every single month. Same budget, same ads, but sending people to the wrong page.

We built a series of dedicated landing pages, one for each service. For this case, we used a simple landing page. One headline (matching the ad). One form. One phone number. No menu, no distractions.

First month: 71 leads instead of 17.

Your homepage tries to do everything. But someone clicking your ad needs ONE thing. Give them that one thing with zero friction, and watch your cost per lead drop from $294 to $75.

Drop your website URL below and I'll tell you if your ads are bleeding money.

Just looked at two roofing companies in the same town. One has 8 Google reviews from 2021. The other has 214 reviews, 4....
06/05/2026

Just looked at two roofing companies in the same town. One has 8 Google reviews from 2021. The other has 214 reviews, 4.8 stars.

Guess which one's phone is ringing?

The 214-review company gets 27 clicks per month from Google. The 8-review company gets 20. Those 7 missing clicks? With jobs starting at $8,000, that’s potentially $2,100 or more in lost revenue. Every single month.

People need to see about 10 reviews before they trust a business. This roofer with 8 old reviews doesn't even meet that basic bar. Meanwhile their competitor responds to every review and adds new ones weekly.

Here's what kills me - the 8-review guy probably does great work. His customers love him. But he never asks them to write about it. So when someone needs a roofer, they call the company with 214 people saying "these guys are great."

Your reviews from 2021 aren't doing anything for you in 2024. If you're not actively asking customers for reviews, you're handing your competitor $25,000 a year.

Comment your business type below - I'll tell you if 8 reviews puts you in the bottom 10% or if you're actually doing okay.

Found out why a contractor hadn't gotten any website leads since March. His contact form was sending everything to info@...
06/04/2026

Found out why a contractor hadn't gotten any website leads since March. His contact form was sending everything to [email protected] - an email nobody had checked in six months.

We logged in and found 47 messages from people who needed work done. At $3,500 per average job and his 15% close rate, that's over $24,000 in lost revenue sitting in a forgotten inbox.

I've found this same problem at 6 different clients this year. Someone sets up your website, creates a generic email for the contact form, tests it once, then everyone forgets it exists. Meanwhile, every potential customer who fills out your form gets ignored.

Takes two minutes to check. Fill out your own contact form right now. If you don't get the email within 60 seconds, you've got a problem.

Those aren't just form submissions. They're people with money trying to hire you.

How many messages are sitting in your forgotten inbox?

Send us your website URL and we'll test your contact form within 24 hours - completely free.

A home services business told me he tracks leads on sticky notes. I asked how much business he closed last month. "Not s...
06/02/2026

A home services business told me he tracks leads on sticky notes. I asked how much business he closed last month. "Not sure, maybe a few?"

I did the math. Made me sick.

He spends $2,000/month on ads. Gets about 20 leads. But with no follow-up system, 73% never get called. That's 15 leads straight in the trash.

Cost of those wasted leads: $1,500/month.

Lost revenue from those 15 leads (at 20% close rate, $3,000 average job): $9,000/month.

Total damage: $10,500 every single month. $126,000/year.

His competitor? Uses a $50/month CRM. Every lead gets an instant text. Follow-ups happen automatically. Owner gets reminders on his phone.

The competitor is booking jobs while this guy is still looking for the sticky note that fell behind his desk.

A basic CRM takes one afternoon to set up. Easier than Facebook. And it pays for itself with the first lead you don't lose.

Still tracking leads on napkins and hoping for the best? Tell me your current system in the comments - I'll calculate your actual losses.

Found a plumbing company yesterday with 500 email addresses they collected over 3 years. Never sent a single email. Not ...
06/01/2026

Found a plumbing company yesterday with 500 email addresses they collected over 3 years. Never sent a single email. Not one.

"We're going to start a newsletter soon." Sure you are.

Those email addresses? Over half are already dead. People change emails, switch jobs, forget they signed up. Email lists decay by 22.5% every year.

If they email that list now, they'll see 10%+ bounces. Gmail wants under 2%. Their domain gets blacklisted. Now customer emails go straight to spam.

I watched an HVAC company try this with their 18-month-old list. Result: 45% bounces, email provider shut them down same day.

That dead list cost them $18,000 in missed revenue. Now they'll spend $2,500 building a new one.

Stop hoarding email addresses like they're going to appreciate in value. After 6 months of silence, that list is worthless.

Sitting on an old email list? Tell me how old it is in the comments. I'll give you the brutal truth about whether it's salvageable.

A plumber client called me confused. "Why aren't we getting Saturday calls anymore?"I searched their business on Google....
05/29/2026

A plumber client called me confused. "Why aren't we getting Saturday calls anymore?"

I searched their business on Google. Big red letters: "CLOSED"

But their Google Business Profile said open Saturday 8am-2pm...

I checked their website footer: Saturday 9am-5pm
Their page: Saturday 8am-4pm
Old Yelp listing: Closed weekends

When Google finds conflicting hours, it picks the most restrictive one. So even though they were open, Google told everyone they were closed.

Three months of lost Saturdays. Five missed calls per week. At their $600 average customer value and 25% booking rate, that's $9,000 gone.

Fixed it in 45 minutes. Updated the website, fixed Facebook, submitted corrections to Yelp and other directories. Within a week, Google showed the right hours.

41% of people have found wrong business hours on Google in the past year. It's probably happening to you too.

Quick check: Google your business + "hours" right now. Then check your website and Facebook. If they don't match exactly, you're losing money every week.

Comment below if this sounds familiar - I'll walk you through the fix.

Just found a plumber's website with 4 different phone numbers. Homepage had one. Contact page had another. Footer had a ...
05/28/2026

Just found a plumber's website with 4 different phone numbers. Homepage had one. Contact page had another. Footer had a third. Google listing had a fourth.

The owner didn't even know. "They all ring somewhere," he said.

Checked his data. The homepage number? Disconnected. His Google listing showed 40 people tried calling last month. All got a dead line. Yet he’s being charged by Google because they did try to call.

That's 40 lost customers. At $450 per job and a 25% booking rate, he's losing $4,500 every single month.

Took 10 minutes to fix. Picked one number - the office line someone actually answers. Updated everywhere. Done.

I see this all the time. Contractors change numbers, update one spot, forget the rest. Old campaign numbers stay up for years. Nobody checks because business owners don't call themselves.

BrightLocal found 76% of customers have shown up to wrong info. But at least those people found the business. These customers can't even reach you.

Go check your website right now. Every page. Then check your Google listing. If the numbers don't match, you're bleeding money.

Drop your website URL below and I'll tell you if you have this problem.

Just saved an HVAC contractor $1,500/month on Google Ads.Pulled their search terms report. They were paying $50+ per cli...
05/26/2026

Just saved an HVAC contractor $1,500/month on Google Ads.

Pulled their search terms report. They were paying $50+ per click for:
- "HVAC repair salary"
- "how to fix AC yourself"
- "HVAC jobs near me"

$4,200/month total spend. $1,500 going to job seekers and DIY folks who will NEVER hire them.

They'd never added a negative keyword. Not one.

We did our research and added over four hundred negative keywords for:

- Jobs, careers, salary
- DIY, tutorial, how to
- Free, cheap
- Training, certification

Boom. $1,500/month back in their pocket. $18,000/year.

This happens because Google pushes broad match keywords now. Their AI shows your ads for anything kinda-sorta related. So HVAC companies get job seekers. Lawyers get law students. Contractors get DIY homeowners.

If you're spending over $1,000/month on Google Ads, I guarantee you're wasting at least 30% on junk clicks.

Reply here with your monthly spend and I'll show you exactly which searches are eating your budget. Takes 15 minutes to spot the waste.

In professional services, the "sale" isn’t the finish line — it’s the starting block. 🏃‍♂️Whether you are a lawyer takin...
04/30/2026

In professional services, the "sale" isn’t the finish line — it’s the starting block. 🏃‍♂️

Whether you are a lawyer taking on a new case or a doctor seeing a new patient, that first interaction is the foundation of a long-term relationship.

Many agencies focus solely on the close. At Direct Response Group, we focus on Acquisition with Intent. We build marketing engines that don’t just generate buyers — they attract clients who value your expertise.

If you want better clients, not just more leads, focus on this:

• Define qualification criteria before launching campaigns. Identify the case types, procedures, or services that drive the highest lifetime value.

• Use pre-qualification steps in your funnel. Strategic landing pages, intake forms, and messaging help filter out poor-fit prospects.

• Align ads with your ideal client’s real pain points. Specific messaging attracts serious inquiries, not price shoppers.

• Train intake teams to convert and qualify simultaneously. The first call should confirm fit, urgency, and expectations.

• Track lifetime value, not just cost per lead. The right clients compound revenue over time.

We use data-driven strategies to ensure that the people calling your office are the right fit for your business — so every sale becomes the beginning of a profitable, long-term relationship.

Ready to build a client base, not just a customer list? Let’s start the conversation at www.directresponsegroup.com

Address

201 Old Country Road, Suite 204
Melville, NY
11747

Opening Hours

Monday 8:30am - 6:30pm
Tuesday 8:30am - 6:30pm
Wednesday 8:30am - 6:30pm
Thursday 8:30am - 6:30pm
Friday 8:30am - 6:30pm

Telephone

+15164205000

Website

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