Campfire Collective

04/01/2026

We are proud to introduce our client, Amber Huett-Garcia for Shelby County Commission District 13 and her campaign.

Election work was not a leap for an agency that has always believed storytelling in service of community is some of the most important work there is. When this opportunity came, the answer was easy.

Amber is a public health leader, advocate, and lifelong Memphian who has spent her career working at the intersection of community health and family stability. She was doing this work before the campaign signs went up, and her community knows it.

We came on as her communications advisors earlier this year and are overseeing all strategy, messaging, public relations, social media, and marketing for the 2026 campaign.

If you are in District 13, the primary is May 5. Learn more about Amber's campaign at the links below, and follow her campaign page right here on Facebook.

Website: https://ow.ly/fOk450YBz9o
Newsletter Sign-up: https://ow.ly/gapT50YBz9p

03/23/2026

Campfire Collective was built on relationships. Full stop.

A whole lot of those relationships were with women who made space, made introductions, shared perspective, and showed us what it looks like to build something that lasts. Not loudly. Not for credit. Just consistently.

That's why community has never been a strategy for us. It's a responsibility.

We are here because of women.

Happy Women's History Month to every woman who showed up. We carry that forward in how we work, who we support, and what we build. 🔥

03/20/2026

Press releases aren't dead. They just grew up. Our latest post breaks down what storytelling-first PR actually looks like in 2026 and why the shift matters for brands of every size.

Memphis marketing and PR agency Campfire Collective breaks down why press releases alone don't work anymore and what storytelling-first public relations actually looks like for local businesses ready to build real trust and community.

03/19/2026

Ten years ago, Campfire Collective was an idea and a strong belief that marketing should feel like a conversation, not a megaphone.

Ten years later, that belief has shaped every client, every campaign, and every relationship we have built.

Here is what it has meant in practice: showing up to events before we are hired, building relationships before we need them, and telling stories that make people feel something instead of just pushing information out.

We do not manufacture community. We help people tell the story of the community they have already built. That has been true since day one, and it is still the whole strategy.

We are grateful for every person, every client, and every city-lover who has gathered around this fire with us. Here is to the next ten.

03/11/2026

"Show up for something that you care about, even when you don’t have permission, that’s the instinct that everything was built on." - Shannon at Women & Business last month. See the full event coverage at The Daily Memphian below.

The Daily Memphian hosted its Women & Business seminar on Thursday, Feb. 26, at the Memphis Botanic Garden, with speakers Gina Neely, Karen Carrier and Shannon Briggs. 

03/03/2026

Ten years ago, Campfire Collective was an idea on a laptop and a prayer. Last week at the Women & Business Seminar, Shannon got to talk about everything that's happened since: the pivots, the hard seasons, and why building slowly has been worth it.

We don't always share the messy middle, but this conversation felt like the right room for it.

The full seminar is live now. Grab some coffee and settle in. This one's for anyone in the thick of building something they want to last.

Speakers share their professional journeys, lessons learned, and the impact they are making across industries and the Memphis community.Gina Neely | Entrepre...

02/27/2026

Yesterday, our founder Shannon had the honor of speaking at The Daily Memphian’s Women & Business Seminar at Memphis Botanic Garden alongside the incredible Gina Neely and Karen Carrier, sharing a story rooted in community, recalibration, and what it really takes to build something that lasts.

At Campfire Collective, we’ve always believed community isn’t a marketing tactic. It’s a responsibility. And when you build your foundation around people, place, and trust, the work and the impact follow.

We’re grateful for a room full of thoughtful, ambitious women who care deeply about their families, their work, and this city. Thank you for showing up and engaging in a conversation that felt honest and grounding.

If you’re building something right now and questioning the pace or the path: you’re not behind. You’re building something real.

02/24/2026

We’re honored to be part of this year’s Women & Business Seminar hosted by The Daily Memphian.

On February 26 at Memphis Botanic Garden, Shannon Briggs will join Gina Neely and Karen Carrier for an afternoon conversation about what it really looks like to build something that lasts through pivots, recalibration, boundaries, and community.

If you’re building a business, a career, or a second chapter, we’d love to see you there.

LAST CHANCE! Join us on Feb 26th at 3:30 PM at the Memphis Botanic Garden for our Women and Business Seminar! ✨

Get your tickets today 👉 https://www.eventbrite.com/e/1980419304451?aff=oddtdtcreator

Big thanks to our Presenting Sponsor, Paragon Bank, and our Supporting Sponsors, Alia Wealth Partners, LLC, AutoZone and Hutchison School. See you there! 👏

02/23/2026

Shannon first walked into BizWomen Mentoring Monday over a decade ago, one of the very first Memphis Business Journal ever hosted. She went as a mentee, mostly out of curiosity and an excuse to get out of the office. She's still in touch with women she met that morning.

This year marked her third time back as a mentor, and the conversations were just as good as she remembers. Women building, pivoting, leading, questioning, and figuring it out at every age and stage. Every table brought a different story and something worth carrying with you.

Thank you to our friends at Memphis Business Journal for continuing to create a room where those conversations happen. This is how strong communities are built: one honest conversation at a time.

02/19/2026

Join us next week with The Daily Memphian at Memphis Botanic Garden!