RedRover Sales & Marketing

RedRover Sales & Marketing ROI-focused sales, marketing and communications strategists with a reputation for dogged determination and a straight-shooting approach.

RedRover is a full-service agency that specializes in the development and execution of results-guaranteed marketing and sales strategies for middle-market B2B companies. Since its founding in 2006, RedRover has fine-tuned a proven process for generating strong, predictable marketing ROI from a whole host of industry verticals. As a result of this effort, RedRover is now one of only two private, fu

ll-service marketing agencies in the entire country that dare to guarantee results for B2B companies. Over the years, RedRover’s results have led the firm to international acclaim, including at the ADDY Awards, International Communicator Awards, Summit International Awards, Davey Awards and Telly Awards — though the greatest reward of all is driving significant growth for our clients. Ready to crash the ceilings limiting your company’s growth potential? Contact RedRover’s pack of experts today.

Every CEO knows that investing in marketing targeted toward buyers who have intent and are ready to buy is the fastest p...
05/20/2026

Every CEO knows that investing in marketing targeted toward buyers who have intent and are ready to buy is the fastest path to conversion. Fewer realize overinvesting in it is just a fishing expedition.

Here's why:

→ Awareness is where buyers decide who they'll consider before they ever start shopping. Underfund it and your pipeline slowly starves—there simply aren't enough new prospects entering the system.
→ Consideration is where you're competing with every other company chasing the same in-market buyers. Without awareness upstream, you're paying more to win less.
→ Conversion is where demand either gets closed or dies. A broken handoff means the leads you paid for don't become revenue.
→ Post-purchase is where retention, referrals, and expansion live.

Ignore it and you're rebuilding pipeline from scratch every quarter.
Battle 7 of the 12 Battles™ Framework: the customer journey behaves like a system. Fund it like one.
Not equal budget across four stages. Intentional dollars where the machine is actually leaking—backed by research, not gut feel.

Read: https://brnw.ch/21x2Fyp

Playing it safe with your messaging isn't just boring. It's flat-out dangerous.When you sound like everyone else, buyers...
05/12/2026

Playing it safe with your messaging isn't just boring.

It's flat-out dangerous.

When you sound like everyone else, buyers can't tell you apart. And when buyers can't tell you apart in the brand landscape (read: or “brandscape”), they default to whoever they heard of first—or whoever the low-cost alternative is.

And the danger of not owning a unique space in the market is that it inevitably raises your cost to acquire a customer.

Battle 5 of the 12 Battles™ Framework puts it plainly: stop trying to sound slightly better than the competition and start owning an opening in the brandscape that is both meaningful to buyers and unclaimed by everyone else.

Finding a real opening means asking harder questions:

Who do your buyers actually consider as competitors?
What do they use to make decisions?
Where is the market leaving space that you can credibly own?

If you haven't mapped the market through your buyers' eyes, you're guessing.

And guessing is expensive.

Read the 5 steps to finding the gap before your competitors do. [link]

Twenty years ago, Lori Turner-Wilson made a bet most agencies weren't willing to make: that a marketing firm should actu...
05/07/2026

Twenty years ago, Lori Turner-Wilson made a bet most agencies weren't willing to make: that a marketing firm should actually be accountable for its clients' results.

Not "best efforts." A guarantee.

RedRover® turns 20, and that bet has never felt more right.

🐕 https://brnw.ch/21x2hhc

Why do smart teams resist necessary change?It’s rarely about logic.It’s about fear.Fear of disrupting what once worked.F...
05/05/2026

Why do smart teams resist necessary change?
It’s rarely about logic.
It’s about fear.

Fear of disrupting what once worked.
Fear of admitting the current strategy isn’t enough.
Fear of the unknown.

Battle 6 of the 12 Battles™ Framework focuses on torching strategies unapologetically when they are no longer working. The greatest risk isn’t making the wrong change. It’s making none at all.

Read: How to Overcome the Resistance That Keeps Teams Stuck in Old Strategies

There is a common assumption in B2B growth planning:Once the deal is closed, the hardest work is done.Battle 7 of the 12...
04/30/2026

There is a common assumption in B2B growth planning:
Once the deal is closed, the hardest work is done.

Battle 7 of the 12 Battles™ Framework focuses on investing in every stage of the customer journey, including the post-purchase stage where lifetime value is built.

Strong onboarding builds trust. Consistent communication reinforces value.

Deliberate expansion creates growth without starting from zero.
If you’re constantly funding acquisition to replace churn, that’s not scaling.

That’s leakage.

Treat post-purchase like a strategy — not a leftover task.
Read: https://brnw.ch/21x25J1

A full room of CEOs in DC.Leaning in. Asking better questions. Refusing to accept average.That’s what our Founder and CE...
04/27/2026

A full room of CEOs in DC.
Leaning in. Asking better questions. Refusing to accept average.

That’s what our Founder and CEO, Lori Turner-Wilson, experienced at the Vistage Worldwide Executive Summit last week.

She led a session on Predictable Marketing Outcomes, but what stood out wasn’t the content.

It was what happened next.

Leaders rethinking agency decisions they were about to make.
Others realizing how to push their current partners to perform at a higher level.
And some recognizing it’s time to make a change and finally knowing how to do it right.

That’s when real shifts happen.

When expectations go up, performance follows.

Thank you to Brian Roberts for the invitation and for building a room like that. And to the Vistage Chairs across the region, this is a powerful community.

And to every CEO who showed up ready to challenge the status quo, this is why we do this work.

You may love your brand story.Your customers might not.Battle 2 of the 12 Battles™ Framework focuses on admitting you do...
04/21/2026

You may love your brand story.

Your customers might not.

Battle 2 of the 12 Battles™ Framework focuses on admitting you don’t truly know your customer and learning how buyers actually perceive your brand.

That gap shows up more often than most leaders realize. Companies with strong products still lose ground when their brand doesn’t feel as credible.

As we unpack in The B2B Marketing Revolution®, buyers don't blindly believe your brand story—instead, they scan for signals they trust. When perception and reality drift apart, credibility drops and the rest follows.

The fix? Sharper truth. Grounded in hard data and real customer insights.

If you haven’t asked customers how they actually describe you, competitors are quietly defining you for them.

Read: https://brnw.ch/21x1O0z

Quick question for C-Suite leaders:Are you calculating Marketing ROI based on incremental revenue, or gross profit?Most ...
04/15/2026

Quick question for C-Suite leaders:

Are you calculating Marketing ROI based on incremental revenue, or gross profit?

Most teams default to the former because the numbers look better.
The 12 Battles™ Framework identifies the strategic decisions leaders must win to achieve predictable marketing outcomes.

Battle 4 focuses on measuring marketing performance with accurate attribution and not incomplete data.

Incomplete revenue calculations don't spark real growth.
They hinder it.

The better formula:
MROI = (Incremental Gross Profit Driven from Marketing – Total Marketing Investment) / Total Marketing Investment

And here’s what most leaders miss:
An unusually high MROI can signal you may not be investing aggressively enough. If you’re earning a $10:$1 MROI, how much $2:$1 business are you leaving on the table.

If your marketing revenues aren’t improving capital allocation, it may be time for a second look.

Align yourself with the real growth formula here:
https://brnw.ch/21x1Dco

“Authority marketing is shifting from pursuing prospects to attracting prospects —because you’ve become the person that ...
03/03/2026

“Authority marketing is shifting from pursuing prospects to attracting prospects —because you’ve become the person that they trust.”

How do you turn credibility into measurable B2B growth?

RedRover CEO Lori Turner-Wilson sits down with Connie Whitman on Changing the Sales Game to break down human-led authority marketing, research-driven strategy, and what actually moves the needle.

🎧 Tune in here: https://podcasts.apple.com/us/podcast/trust-driven-lead-generation-with-lori-turner-wilson/id1543243616?i=1000746017269


We’re taking RedRover on the road 🚐💨In 2026, you’ll find us as a national sponsor at Vistage Executive Summits nationwid...
02/09/2026

We’re taking RedRover on the road 🚐💨

In 2026, you’ll find us as a national sponsor at Vistage Executive Summits nationwide, tackling one big problem head-on: marketing that looks good but doesn’t move the needle.

Event dates:
Dallas | Feb 10, 2026
DC | April 23, 2026
New England | May 5, 2026
Seattle | May 12, 2026
Cincinnati | July 16, 2026
San Francisco | September 15, 2026
Minneapolis | September 24, 2026
St. Louis | October 15, 2026
Charlotte | October 20, 2026
San Diego | October 29, 2026
Tri-State (NY/NJ/CT Area) | December 1, 2026

Swing by our booth, say hello, and let’s talk about how to drive real growth—not just prettier dashboards.

Address

50 South BB King Boulevard, Suite 300
Memphis, TN
38103

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19012662662

Website

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