Obsidian Public Relations

05/26/2026

Calling all bookworms 🐛 📖

If you've watched Off Campus, People We Meet on Vacation, Project Hail Mary or even Wuthering Heights, you've consumed one of the many book-to-screen adaptations taking up the cultural moment. We discuss some PR lessons from this tried-and-true content strategy on this week's pod.

05/22/2026

Great! You want to partner with a firm. Now what? Build your campaign’s credibility with research-backed strategies and tactics. Learn why ➡️ https://obsidianpr.com/why-research-should-be-step-one-in-your-new-pr-partnership/

05/20/2026

The calendar may still say spring, but it's feeling more like summer by the day. ☀️

Finding the motivation to work when the weather's this pleasant takes tremendous effort. But this season is filled with travel and time away, creating a slower pace that's perfect for locking in and getting a few things done. We'll help you make the most of summer with these tips: https://obsidianpr.com/avoiding_the_summer_slump/

Memorial Day Weekend has passed, and you know what that means — school’s out for summer! Unfortunately, that doesn’t apply to working adults, but it’s easy to feel the urge to kick back like students during the summer months. For me, all I want to do between June and September is hang out by...

05/19/2026

Watermelon, anyone? 🍉

It's officially summer, and whether you're satisfyingly sticky from watermelon or popsicles, there's a lot to be said for the nostalgia that accompanies this season. We discuss how this can support PR outcomes on the pod.

05/15/2026

Survey says! The best way to learn what your employees are thinking is to ask. We discuss the steps to creating a successful employee survey and what you should do with the results on our blog ➡️ https://obsidianpr.com/garnering-insights-from-employee-surveys/

05/14/2026

Looking for something to do this weekend? I Love Memphis has plenty of ideas! https://ilovememphisblog.com/may

05/13/2026

A little throw-back wisdom to guide your path forward: another organization's crisis is your learning opportunity. We break down how to assess another organization's crisis so you're better prepared ➡️ https://obsidianpr.com/its-not-polite-to-stare-but-you-have-to-assess/

When a peer organization confronts a crisis, you can assess several facets of crisis management and communication as an outsider. Here are my recommendations to get started.

05/12/2026

Who has barbecue on the mind? 🐽

Whether you're working the pit at the Fairgrounds or tending to your own backyard affair, there are a few PR parallels to be learned at the barbecue pit. We talk through them on the pod.

05/11/2026

Wedding bells are in the air! 💒 Dixon Gallery and Gardens recently celebrated its 50th anniversary by giving away mini weddings to five lucky couples. Check out the details in SouthernBride.

05/08/2026

After the last guest leaves and the chairs are stacked, it’s tempting to call an event a success based on attendance numbers and a few compliments. But without a structured way to gather feedback, how do you know what improvements to make for future events? That’s where a survey comes in! ➡️ https://obsidianpr.com/do-i-really-need-a-survey-after-my-event/