03/08/2020
Case Study: James Uptown Pressure Washing
Result: Our Client is BUSY with NEW CUSTOMERS Every Month.
Services performed: Branding, Website Design, SEO, GMB Optimization
Coming soon: Lead Generation
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We believe our clients deserve the best website and content to gain their visitors interest in their services.
This is our client, James with James Uptown Pressure Washing.
He started with no online presence whatsoever. We transformed his none existing audience to a fully, interactive, engaging and happy one.
Stage 1: Branding
So, James started with a vision and idea. We transformed that vision and idea into reality.
As designers, we improvised the whole design of the logo. We gave it true Memphis authenticity by using the pyramid and Memphis's brand colors which is blue.
Then we used our graphical design skills in Adobe Illustrator to create a SVG(otherwise known as scalable vector graphic) logo for his business.
As seen in picture one.
This logo created life around his business because It started a recognizable brand among his growing audience and clientele.
Stage 2: Website Design
After the logo was created. We then began to build his website.
We designed the site to speak in the language of his customers. In other words, We had a set intent goal for every visitor that landed on his homepage.
What was the goal? To spark interest, become interested, submit contact information and become a lead.
But it's not so simple. We had to make sure the site was mobile-friendly, designed simple yet informative, user-friendly, fast loading, visually desiring, and many more factors.
We've cycled through many different designs but his current one is the best of all.
Stage 3: SEO (otherwise known as search engine optimization)
After we finished building his lead machine website.
We needed a effective way to drive traffic to the website.
So, we performed SEO on the website. The website did not rank for a single keyword until we mapped out every parameter that the site needed.
We began to build structure and keyword foundation by optimizing the page with over 500 words relating to the keywords we wanted to rank for.
We performed on-site seo such as alt tags, headers, text optimization. We also built a full website individualizing each service with it's own unique page to rank for. We optimized each page's snippet as well.
We then started performing off-site SEO. We gathered back links from different websites within the same niche building authority around our client's site.
Within about 4 months.
We ranked our client to the #1 position in Google search for his most valuable keywords.
such as "Pressure Washing Memphis" "Pressure Washing" etc.
We ranked him above our client's company competitors and lead generation competitors in Google search results such as "Yelp, homeadvisor, angieslist, and more"
This alone generated on average - 113 unique monthly visitors to our client's website for his local targeted area.
Stage 4: Google My Business Optimization
So, Google my business is imperative for any local business to have. We created and optimized our client's GMB. So, he could be listed in Google's Map Pack.
This feature allowed him to be shown directly to users typing in "Pressure Washing" on google, google maps, and etc.
It's important to have since Google actually shows the map back before the organic search results.
We advised him to get each client he does to leave a review and give an offer or discount for doing so.
This method boosted his reviews up to 30+ and made him a prominent presence in the map pack as well.
This was a huge success in generating dozens of monthly phone call leads.
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Summary: We built a website that generates easy leads for our client. We performed an SEO campaign to rank our client's site in google to #1 result for most valuable keywords to generate organic traffic. We've been able to generate 100+ monthly users to the website. We also optimized his GMB to let users using Google Maps and search find his business more easily.
