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The Right Brain People, Memphis, TN (2026)

08/03/2016

What is the first thing a communications agency wants to do upon assuming the account? More often than not, the agency wants things to change. And not always for explicable reasons! For example, take the recent re-emergence of Walmart’s iconic character, "Smiley." From 1990 to 2006, Walmart used “Smiley” in their advertising. He was a familiar symbol of low prices that everyone recognized. [ 471 more words. ]

https://rightbrainpeople.wordpress.com/2016/08/03/the-mystery-of-smiley

What is the first thing a communications agency wants to do upon assuming the account? More often than not, the agency wants things to change. And not always for explicable reasons! For example, ta…

10/27/2015

We love telling people about why Right Brain Research is so successful. Bottom line — not only is it grounded with an impressive methodology to uncover motivation, the applications to marketing and brand strategy are pretty amazing! Here is a quick, animated introduction to Right Brain Research – what makes it unique and just a few ways it can help your organization.

https://rightbrainpeople.wordpress.com/2015/10/27/right-brain-intro

We love telling people about why Right Brain Research is so successful. Bottom line — not only is it grounded with an impressive methodology to uncover motivation, the applications to marketing an...

10/20/2015

In the wake of bad press and sagging revenue, McDonald's decided to address negative perceptions about their food in a massive, multi-media campaign called "Our Food. Your Questions." The prime time commercials, in particular, hurt McDonald's brand image. Here are the 3 Right Brain Rules of Brand Management that explain why: 1. Your perceptions about the brand are not the same as the consumers’ perception. [ 604 more words. ]

https://rightbrainpeople.wordpress.com/2015/10/20/3-right-brain-rules

In the wake of bad press and sagging revenue, McDonald's decided to address negative perceptions about their food in a massive, multi-media campaign called "Our Food. Your Questions." The prime tim...

05/04/2015

20 Years of Life-Saving Right Brain Research

Human Life Review recently published the article, "Life Saving Right Brain Research," by Maria McFadden Maffuci, chronicling the work of The Right Brain People and the Vitae Foundation. This work has improved how Pro-Life supporters communicate to women facing crisis pregnancies by helping them understand the psychological dynamics that these women face. This ongoing research by the Right Brain People continues to be influential in broadening the mission of the Pro-Life community to include more compassion and support for the woman going through the crisis.