Hemline Theory

Hemline Theory Hemline Theory is a strategic creative agency. At Hemline, we're of a mind that how you market your product should evolve with the economic environment.

For more than 20 years, we’ve partnered with B2B, B2C and nonprofit organizations across many industries to build brands that deliver real return on investment. That you can change when styles demand. And that marketing that works never goes out of style.

From our Memphis team with 💙 Happy 901 Day!
09/01/2026

From our Memphis team with 💙 Happy 901 Day!

Hemline put Tipton County on the map with a destination brand built to attract new residents as well as regional develop...
08/25/2026

Hemline put Tipton County on the map with a destination brand built to attract new residents as well as regional developers. Tipton Perfect targeted two very different audiences with one cohesive identity. The campaign launched across multiple platforms with a clear, confident message: Close to work. Close to nature. Close...to perfect.

Megan manages more than the digital side of our clients. She manages to hit Disney World every chance she gets, and she ...
08/12/2026

Megan manages more than the digital side of our clients. She manages to hit Disney World every chance she gets, and she manages to knock off at least a few national park road trips a year to boot. She also manages to raise some pretty talented kiddos, volunteer for their school and support lots of other nonprofits around town. How she manages to do it all, we don’t know, but we wish this super woman and 10-year Hemline veteran a super happy birthday today!

This past weekend Urban Art Commission unveiled a new mile-long mural on the Chelsea Floodwall, and we were proud to cel...
08/10/2026

This past weekend Urban Art Commission unveiled a new mile-long mural on the Chelsea Floodwall, and we were proud to celebrate one of the selected artists and Hemliners, Derikah Scott. Her mural was a love letter to North Memphis, the neighborhood she grew up in, with a heartfelt message: “Beauty blooms where love is planted.” Saturday’s event was a celebration of how art brings us together as a community. Thanks to all the artists for their amazing work to beautify the area and to Mayor Paul Young and City Council Woman Jerri Green, for your support of the project.

Hello.We’re the women at the helm of Hemline Theory: Andrea, Cynthia and Kelley.Among us, there’s more experience in the...
08/05/2026

Hello.

We’re the women at the helm of Hemline Theory: Andrea, Cynthia and Kelley.

Among us, there’s more experience in the trenches (strategy), on the stage (awards) and behind the scenes (mentoring) than we care to admit.

Truth be told, this is more than work. It’s our life’s work.

Sure, there’s been recognition along the way. But what really makes it rewarding is helping the next generation of women find their voice as they enter the industry.

We’re just as grateful for the women who have shaped us—colleagues, clients and Memphis allies who continue to inspire us.

If you’re looking for fresh thinking and ideas that move the needle, we’d love to meet with you.

We love a good theme, but more importantly we love to go all in for our clients! This time it was adopting a new friend ...
07/31/2026

We love a good theme, but more importantly we love to go all in for our clients! This time it was adopting a new friend for their annual wheelchair decorating contest and parade at Apple Grove Alzheimer's. Aloha, Ms. Shirley!

The only thing stronger than Amy's headlines is her infectious laugh. Trust us, she can get you going in any meeting and...
07/30/2026

The only thing stronger than Amy's headlines is her infectious laugh. Trust us, she can get you going in any meeting and makes darn sure no boardroom is ever boring.

What you may not know about Amy is that she wields a knife as well as a pen, and can make a mean Italian meal for her brood of boys at home. Thanks for always keeping us laughing, Amy, and the happiest of birthdays to you!✨🥂🎉

Shhhh... don’t tell her we told you this, but today’s Kelley Morice's birthday.It's a special day for someone who's pret...
07/23/2026

Shhhh... don’t tell her we told you this, but today’s Kelley Morice's birthday.

It's a special day for someone who's pretty special every day of the year. Super mom, wife, friend, business partner, marketer, adventurer, lover of music, wine and festivals. The list goes on. Whatever her role, Kelley makes the people and places around her better.

Here's to another year of sharing your many gifts with all of us. We're lucky to know you, lucky to work with you and even luckier to celebrate you. Happy birthday, Kelley!🎉✨🥂

Each summer we are graced by an outstanding young soul who brings a fresh perspective and new sense of energy to our off...
07/16/2026

Each summer we are graced by an outstanding young soul who brings a fresh perspective and new sense of energy to our office. This year, Katie Hopkins is that college student and we’ve been making the most of her internship together. Her enthusiasm to absorb all she can about the advertising industry and positive attitude through it all has made her a tremendous addition to Hemline Theory.

Katie is a rising senior at the University of Memphis, where she is majoring in Strategic Media with a concentration in Advertising, as well as a minor in Psychology. She is the recipient of the HOPE Scholarship along with the Alumni Association Scholarship.

Join us in celebrating Katie’s accomplishments as a Hemliner and as a University of Memphis Tiger!

07/14/2026

After 20+ years of turning smart ideas into brands that move the needle, we decided it was high time to give our brand the same treatment.

Check out our fresh new threads on www.HemlineTheory.com

Meet the team, see the leaders at the helm, explore some of our client work, and see what we’re all about.

If what you see resonates, we’d love to talk about working together.

Address

65 Union Avenue
Memphis, TN
38103

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19015299092

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