Hemline Theory

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Hemline Theory Hemline Theory is a strategic creative agency. At Hemline, we're of a mind that how you market your product should evolve with the economic environment.

For more than 20 years, we’ve partnered with B2B, B2C and nonprofit organizations across many industries to build brands that deliver real return on investment. That you can change when styles demand. And that marketing that works never goes out of style.

10/06/2026

We’re always a little extra excited when we get to put our creative spin on work that celebrates our city—and this Ballet Memphis season is so Memphis.
We can’t show you everything just yet… but we can give you a peek with a video we made behind the scenes of our shoot with Justin Fox Burks. 💃✨
Season 40 is coming, and trust us: you’re going to want to see this one move, starting next weekend with Memphis Sounds at Playhouse on the Square!

10/06/2026

We’re always extra excited when we get to put our creative spin on work that celebrates our city—and this Ballet Memphis season is so Memphis. We can’t show you everything just yet… but we can give you a peek with a video we made behind the scenes of our shoot with Justin Fox Burks Photographer + Studio. 💃✨
Season 40 is coming, and trust us: you’re going to want to see this one move, starting next weekend with Memphis Sounds at Playhouse on the Square

Another ‘Come As Thou Art’ in the books for this crew, and as proud sponsors of the Brooks’ Couture Collective, this was...
10/02/2026

Another ‘Come As Thou Art’ in the books for this crew, and as proud sponsors of the Brooks’ Couture Collective, this was a special one as we said goodbye to this beautiful space, and look forward to welcoming the Memphis Art Museum at the end of the year!

09/21/2026

We love helping our clients tell their story, and super proud of the work for Central Gardens 50th Anniversary Home Tour. With a targeted regional digital campaign and strategic PR effort, we pulled new faces from more than twenty different states and the event sold out prior to opening weekend, and for the first time ever. Plus more than 100 different pieces of signage and a digital guide ensured everyone had a great experience! Enjoy this recap and save the date to join us next year on September 12, 2027.

We are so thankful to have MIFA (Memphis, TN) doing the hard work, the important work, and for sharing those stories at ...
09/17/2026

We are so thankful to have MIFA (Memphis, TN) doing the hard work, the important work, and for sharing those stories at this week.
 
 
“We can choose to become the kind of city, the kind of country, where nobody has to say that there is no place for us.”
-Brian Goldstone

Derikah is an incredibly talented Art Director who does amazing work for our clients and the city she calls home! As an ...
09/08/2026

Derikah is an incredibly talented Art Director who does amazing work for our clients and the city she calls home! As an Artist-in-Action for RiverArtsFest, she has been bouncing around town with her committee to engage the Memphis community in an installation that will welcome festival goers into this year’s event. Derikah is also an Urban Arts Commission muralist who recently completed her first mural on the Chelsea Floodwall, a love letter to the North Memphis neighborhood she grew up in. Derikah received an Impact Award from Citizens for Better Service earlier this year, she is a board member for AAF Memphis and she is a New Memphis Embark Graduate. Join us in wishing Derikah a very happy birthday!

From our Memphis team with 💙 Happy 901 Day!
09/01/2026

From our Memphis team with 💙 Happy 901 Day!

Hemline put Tipton County on the map with a destination brand built to attract new residents as well as regional develop...
08/25/2026

Hemline put Tipton County on the map with a destination brand built to attract new residents as well as regional developers. Tipton Perfect targeted two very different audiences with one cohesive identity. The campaign launched across multiple platforms with a clear, confident message: Close to work. Close to nature. Close...to perfect.

Megan manages more than the digital side of our clients. She manages to hit Disney World every chance she gets, and she ...
08/12/2026

Megan manages more than the digital side of our clients. She manages to hit Disney World every chance she gets, and she manages to knock off at least a few national park road trips a year to boot. She also manages to raise some pretty talented kiddos, volunteer for their school and support lots of other nonprofits around town. How she manages to do it all, we don’t know, but we wish this super woman and 10-year Hemline veteran a super happy birthday today!

This past weekend Urban Art Commission unveiled a new mile-long mural on the Chelsea Floodwall, and we were proud to cel...
08/10/2026

This past weekend Urban Art Commission unveiled a new mile-long mural on the Chelsea Floodwall, and we were proud to celebrate one of the selected artists and Hemliners, Derikah Scott. Her mural was a love letter to North Memphis, the neighborhood she grew up in, with a heartfelt message: “Beauty blooms where love is planted.” Saturday’s event was a celebration of how art brings us together as a community. Thanks to all the artists for their amazing work to beautify the area and to Mayor Paul Young and City Council Woman Jerri Green, for your support of the project.

Address

65 Union Avenue
Memphis, TN
38103

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19015299092

Website

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