Crafting A Brand

Crafting A Brand We're here to serve and support the craft beverage and tourism industries, and to help them tell com

This may come as a surprise, but in many cases people don’t understand what’s different or unique about your business or service—and in some instances, they don’t actually know what you do. Crafting A Brand helps people understand what you’re all about through visual branding tactics like logos, labels, websites, videos, advertising and other communications tools. That way, people will understand

exactly what you do, they’ll buy your product or service, and, with a little love, they’ll become customers for life.

Snow, cold and blue skies might just be my favorite sort of weather
03/18/2026

Snow, cold and blue skies might just be my favorite sort of weather

Happy first day of meteorological Spring. It won’t be long before sunrises like this return to Upstate New York!
03/01/2026

Happy first day of meteorological Spring. It won’t be long before sunrises like this return to Upstate New York!

Whenever the Winter Olympics roll around, I find myself going back to this inspirational video we created with Visit Roc...
02/07/2026

Whenever the Winter Olympics roll around, I find myself going back to this inspirational video we created with Visit Rochester—telling the story of the Bristol Mountain athletes who made it to the 2018 Games. From a small ski resort in Upstate New York to the world’s biggest stage… it still gives me chills!

This is what video does best. It doesn’t just document a moment, it inspires the next one. It shows young athletes what’s possible, and reminds communities why their stories matter.

Big congratulations to Pittsford’s Chris Lillis, representing Team USA again this year. Go Chris!

Drew and Parker—miss you both! What an honor it was to help preserve that moment in time.
Video link is in the comments

X-country Skiing at 2300’ feet in New York’s Finger Lakes region
01/04/2026

X-country Skiing at 2300’ feet in New York’s Finger Lakes region

12/29/2025

Some of my favorite tourism photos from this past year. Cheers!

As I get ready to travel to new destinations in 2026 (including a potential winter tourism shoot in the UP of Michigan n...
12/29/2025

As I get ready to travel to new destinations in 2026 (including a potential winter tourism shoot in the UP of Michigan next month ** fingers crossed **), I pulled together 100 images from the past year into one collection. My favorite tourism photos aren’t about places alone. They’re about the 𝙥𝙚𝙤𝙥𝙡𝙚 in those places. Real moments of real people enjoying parks, wineries, outdoor adventures, music festivals—and ultimately, one another.

Click here to see the entire gallery: https://craftingabrand.pixieset.com/best-of-2025/

It’s Winter Tourism Photography season! If you work every day to inspire people to visit and you want to capture the rea...
12/03/2025

It’s Winter Tourism Photography season! If you work every day to inspire people to visit and you want to capture the real, human side of your destination (photographs of people exploring, laughing, tasting, and experiencing your place), drop me a message. Let it snow! -photography

11/09/2025

Just past peak color in the Adirondacks
10/04/2025

Just past peak color in the Adirondacks

Address

3870 Rush Mendon Road
Mendon, NY
14506

Telephone

+15855826297

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