Zigi

07/02/2013

Game Developers: Find out what VCs are looking for when they invest in mobile game startups. Nokia Venture Partners' Walter Masalin talks to Zigi.

Seismic shifts are taking place in the gaming industry and we are at an inflection point of the mobile gaming market. New opportunities emerged as smartphones and tablet technologies became more sophisticated, in particular, tablets are becoming more powerful, supporting really compelling gaming exp...

05/14/2013

"Nor do millennials feel the need to park themselves in front of a TV at the time appointed for their favorite show, or even to watch TV on a TV at all.

Millennials spend a huge amount of their lives online: on smartphones (59%), on tablets (35%) and on their laptops (70%). As of 2011, 91% of millennials are regular internet users, according to Forrester Research."

04/10/2013

New Zigi Blog Post: engaging consumers through mobile apps v. mobile websites.

A few reports this week have highlighted the challenge of engaging with mobile consumers and shoppers. Let’s take a look:

04/03/2013

From Venture Beat: The mobile war is over and the app has won. If apps won the war, games won the battles for them.

Only 20 percent of American consumers' time on mobile devices is spent on the web. A massive majority, 80 percent, is spent in apps: games, news, productivity, utility, and social networking apps.

03/22/2013

Watch Zigi's Iryna Liashchuk talking at Casual Connect Hamburg. Great warmup for GDC!

Ever wondered how to make more players act like "whales" - get deeply engaged with your game, keep coming back to it and bring you a lot of revenue? Some of ...

03/19/2013

Heading to San Francisco for GDC? We have your bases covered. Check out Zigi's top tips for Max Fun in San Francisco.

Its not everyday we get over 22,500 game developers and designers visiting our back-yard. To celebrate GDC 2013 we hit the streets to bring you the un-official, not-so-secret-anymore guide to San Francisco. From public transit to breakfast from drinks to dinner. We have all bases covered. Trust…

03/14/2013

"In 2013 retail and restaurants are pouring money into mobile advertising". We're working with the biggest retail and restaurant brands to bring their campaigns directly to the best mobile games.

Advertisers from verticals such as government services, retail and restaurants are pouring money into mobile advertising, according to a new report from Millennial Media.

03/13/2013

Rovio announced their new 'Angry Birds Toons' today. The biggest news: they will distribute the animated series through every one of their games, giving them a staggering audience of 1.7B screens around the world.

03/12/2013

Check out this short video interview to hear about Zigi - where the idea came from and why now's the perfect time for developers to attract big retail marketing budgets.

03/12/2013

Check out this short video interview to hear about Zigi - where the idea came from and why now's the perfect time for developers to attract big retail marketing budgets.

Zigi’s VP Product and co-founder talks about how Zigi came about, why its important for developers and why the timing is right for a disruptive mobile advertising product like Zigi.

03/07/2013

Ad Age confirms what we hear a lot from brands we work with at Zigi: in 2013 consumer packaged goods (CPG) advertisers like P&G plan to ramp up their mobile ad spend significantly.

Ad Age report today that according to an Advertiser Perceptions survey, the biggest consumer packaged goods (CPG) brands plan to increase their spend on mobile in 2013. This is great news for Zigi developers as a retailer’s marketing budget is often partially or fully funded by the companies that s...

02/25/2013

Rimma Kats, Associate Editor, Mobile Commerce Daily and Mobile Marketer is very much in line with Zigi's view on mobile marketing for retailers and writes in her article about how brands must go beyond banners, use incentives & drive verified traffic. bit.ly/137cwRE

The right approach to mobile creative dives deeper than typical banner ads and retailers must make sure their message is clear, concise and incentivized to not only capture a consumer’s attention, but also drive them to the nearest store location.