10/23/2026
When someone asks if you can do it cheaper, the answer doesn’t always have to be a discount.
Sometimes the better response is: “What would you like us to take out?”
Because lowering the price without changing the work just teaches people that the original price was flexible.
Scope can change.
Strategy can change.
Deliverables can change.
The value of the work shouldn’t disappear just because someone asks.