G2 Communications

01/06/2020

The best stories are about people, not things.

01/01/2020

Wishing all a Happy New Year!

12/28/2019

A successful content marketing plan starts with strategy:

- Define your marketing goals and align your content marketing strategy to them
- Know the different phases in your buyer’s journey
- Outline which phases need the most attention
- Determine the content pieces for those phases. For instance, for your audience, a webinar may be better suited at the start of the journey as opposed towards the evaluation phase
- Don’t make it complicated. Do what’s right for your business.

12/23/2019

Wishing all a wonderful holiday season!

12/21/2019

Nice partner feedback:
“ThinkResults Marketing brought G2 Communications in to handle PR for the initial launch of start-up PurThread, and its development stage antimicrobial fiber. Her efforts contributed to viral, worldwide coverage in Reuters, Time Magazine, CBS, FOX, Huffington Post, and many other media outlets. Shelly helped to start a national conversation about soft surfaces as part of the ongoing debate over how to mitigate hospital acquired infections. She works hard and is passionate about delivering results.”

12/18/2019

At G2 Communications we help physicians push their brand out to the community, pull in referrals, build their patient base, and stay connected. We sharpen physicians’ outreach efforts, and save them time and money.

12/14/2019

Year end is approaching. In hindsight, are you pleased with your marketing results? If you feel you could use some support check out our full array of capabilities here:

We help physicians recruit, retain & refer.These are the three watch words—and the drivers of G2 Communications marketing and PR programs, whether we’re helping a medical practice, a multi-specialty medical foundation or acute care facili

12/10/2019

http://advertising.lww.com/resources/healthcare-marketing-industry-trends/five-trends-that-are-driving-medical-device-marketing-today.html?utm_campaign=advocacy/socialselling&utm_source=tompitofsky&utm_medium=linkedin&es_p=10676809

The evolving digital world is reshaping how healthcare marketers reach their audience. Learn how to implement these strategies to get ahead.

12/05/2019

https://services.forrester.com/report/Predictions+2020+B2B+Marketing+And+Sales/-/E-RES157600

We are approaching the end of the first half of the age of the customer. Over the past decade, we've seen business buyers become increasingly self-reliant and self-directed. But we're now seeing that buyers increasingly expect to be served — by both marketing and sales — with an experience of th...

12/03/2019

https://www.textmagic.com/blog/use-cases-of-texting-for-small-businesses/

Small businesses can benefit from texting, because SMS has an open rate of 99% while email lingers around 20%.

11/28/2019

Thank you to all of our clients and partners for a good year!

11/23/2019

Nice comment from a client, Sutter Health:
“I needed a public relations pro who could build Eden Medical Center’s image in the community, highlight our good works and keep us top of mind. Shelly nailed that and executed beautifully time after time after time.”