08/08/2026
A hook is the first few seconds of your video. The line that decides if someone keeps watching or scrolls past. For a business account, that's the difference between content that builds an audience and content nobody sees.
Here's a few that work consistently in talking head videos 👇
— Lead with the result, then explain how you got there.
"Here's what we built. Now let me show you how."
— Call out a mistake before you explain the fix.
"This is the mistake I see every person make."
— Start mid-thought, like you're already talking.
"So I get asked about this a lot, and honestly..."
The rest of the video doesn't matter if the hook doesn't land first.
Need more help with marketing your business on social media? Give us a call or visit our website today.
•
