Bloom MKTG, Mesa, AZ (2026)

12/18/2024

Achieving work-life balance shouldn’t be a far-fetched dream. Automated outreach takes the burden of cold calls off your plate, so you can spend less time chasing leads and more time growing your business - and enjoying life. 💼🏌️‍♂️

10/13/2023

✨ 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 ✨

I once encountered a finance business website with an overly complex, wordy value proposition that left me baffled.

It went something like this: "We are a family-run, boutique firm with the ability to make research-based decisions to execute strategic outcomes for our clients with superior, personalized service that gives us the advantage over large, impersonal, one-size-fits-all firms."

I immediately advised the advisor to simplify it. His niche was IT professionals, so we transformed it into: "We help IT professionals make smarter financial decisions."

The impact was remarkable. I believe that single change doubled his website's conversion rate.

The lesson here is not to overcomplicate things. When you clearly define WHAT you do and WHO you serve, your value proposition becomes a powerful asset. Keep it simple, and watch your results soar. 💪💼

10/11/2023

🚀 T𝗵𝗲 𝗨𝗻𝗱𝗲𝗻𝗶𝗮𝗯𝗹𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘀 📧

Let's get one thing straight – there's no "magic elixir" or "silver bullet" when it comes to setting appointments and converting clients. That's a fact!

BUT...
Email marketing comes remarkably close.

With years of experience helping financial advisors grow their client base, I've explored various strategies, from cold calls to webinars, podcasts, and more. Now, don't get me wrong, these approaches can all be effective, and it's smart to diversify your marketing arsenal. But when it comes to sheer effectiveness, nothing I've encountered even holds a candle to email marketing. NOTHING.

I understand that some advisors are bound by their companies' rules, and email marketing may not be an option. To those advisors, I offer this advice:

Consider exploring new opportunities.

It might sound bold, but the facts don't lie.

Campaign Monitor reports an incredible average return of $44 for every $1 spent on email marketing.

According to McKinsey & Co., email marketing is a staggering 40 times more effective than Facebook and Twitter combined.

An article on RIA Intel titled "2.5 Million Emails, 14,299 Advisor Marketing Campaigns, And One Inescapable Truth" highlights that email generates more traffic and converts more prospects for financial advisors than any other method.

Even YCharts conducted a study, "How Can Advisors Better Communicate With Their Clients?," and found that email was the preferred communication method by a significant margin.

These aren't baseless claims or empty persuasion. These facts are backed by verifiable sources, and they paint a crystal-clear picture: financial advisors who neglect email marketing in the coming 3-5 years risk falling behind.

NOTHING builds trust, credibility, and rapport like email. NOTHING is as effective at setting appointments.

To ignore this undeniable truth is to be naive. It's akin to clinging to kerosene lamps when lightbulbs abound or sticking to horse-drawn carriages in the age of automobiles.

I'm not suggesting drastic changes, but staying informed and open to new avenues is wise. The writing is on the wall – email marketing is a game-changer in the financial advising world. 🌟

10/06/2023

📬 Unlock the Power of Thank-You Letters: Elevate Your Financial Advisor Marketing Game 🚀

It's disheartening to see the decline in the practice of sending thank-you letters. Yet, this simple gesture remains one of the most effective marketing strategies for financial advisors.

Think about it – when was the last time a service professional took a moment to express their gratitude with a thank-you letter? It's a touch of class that lingers in your clients' hearts.

Keep it concise and heartfelt. A simple message like, "Thank you for entrusting me and ABC Firm with your financial matters. Your choice is greatly appreciated, and I'm committed to serving you with excellence."

The key here? Make it personal. A handwritten note, even a quick one on a post-it, works wonders. It takes just seconds to write, but it leaves a lasting impression. When your competitors come knocking, your clients will remember this thoughtful gesture and remain loyal. Plus, it's a fantastic way to boost client referrals.

This is a cost-effective, high-reward strategy that should be a staple in every financial advisor's marketing toolkit. Let's bring back the power of the thank-you letter! 📝✨

10/04/2023

🚀 Unlocking Client Motivation 👨‍👩‍👧‍👦

Many financial firms tout customized, high-quality service, but true customization often eludes them. The secret? Understanding your high net worth clients on a deeper level. It's not just about money; it's about the underlying motivations.

High net worth individuals primarily invest to secure their family's future. When engaging with clients, focus on their family's needs: education, retirement, weddings, travel, and more. Listen for cues, like discussions about their children's college plans.

Once you've uncovered their motivation, your path becomes clear. Involve key family members, remember important family occasions, and emphasize your expertise in working with families.

For around 20% of clients, finance discussions are intimidating. Avoid jargon and build rapport by discussing topics other than investments. Simplify concepts and provide support.

To understand your client's motivation, ask questions like:

🔍 What are your investment goals?
🔍 What role does money play in your life?
🔍 How hands-on do you want to be in the investing process?

Tailor your approach accordingly. If family is paramount, assure them of your family-centric focus. If wealth accumulation is their goal, convey your dedication to maximizing their returns. For those uncomfortable with investments, offer reassurance and a commitment to meeting their goals.

🎯 Market Research Wisdom from R.L. Stine 📚

R.L. Stine, the iconic children's horror author, offers a lesson in market research. With over 350 MILLION books sold, he's a research master. Stine engaged with his readers, visited schools, asked questions, and adjusted his writing based on their feedback. His books resonated because he understood his audience.

Financial advisors can apply the same principle. The most successful advisors deeply understand their markets. The better you know your audience, the more effective your marketing becomes.

In summary, unlocking client motivations is the gateway to success in financial advising. Understand their goals, tailor your approach, and watch your client relationships and business thrive. 🌟

10/02/2023

🎯 Know Your Target Market: The Power of Niche Specialization 🚀

Visualize your ideal client with absolute clarity. Understand both demographics (age, gender, locale, profession) and psychographics (how they think). Don't fall into the "market to everyone" trap, it's a recipe for failure. Remember, the "riches are in the niches." Specialization makes defining your ideal client a breeze. Take my example: I exclusively serve financial advisors, so my target market is crystal clear.

🎯 Narrow It Down: Define Your Unique Niche 🌟

While many financial advisors focus on broad categories like entrepreneurs, divorcees, retirees, widows, and company executives, you can take it a step further. Be THE financial advisor for dentists or THE financial advisor for plumbers.

🎣 Cast a Narrow Net for More Clients 🚤

The myth of casting a wide net for more business is just that—a myth. Going narrow actually attracts more clients. Don't settle for vague niches like "women" or "small business owners." Get laser-focused to "level up" your marketing.

🏎️ Drive Your Marketing Machine Like a Ferrari 🚗

Getting specific with your niche is like driving a Ferrari while others putter along in a Volvo. It's a game-changer.

💡 Give Them What They Want to Get Rich 💰

Remember, it's easier to get rich by giving people what they want. Many may need financial advising, but not everyone wants it. Target potential clients who actively engage with content related to your niche.

🤝 Engage and Identify Interest 📚

When you share niche-specific content like budgeting, income investing, or annuities, those who engage, comment, or DM you about implementing your advice are showing they value financial planning.

📢 Signals of Interest 🚩

Consistent engagement, sharing your content, and active involvement can signal potential interest in your services. Pay attention to these signals.

📲 Leverage Social Media for Niche Engagement 🌐

Whatever your specialty, utilize social media to provide valuable content that addresses niche-related problems. The more specific, the more effective.

Embrace niche specialization, and watch your financial advisory business flourish. 🌟

09/27/2023

The most expensive 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜 is the thing that doesn’t work.

Warren Buffett once wisely remarked, "Price is what you pay. Value is what you get." This simple yet profound statement holds a key insight for financial advisors seeking substantial income growth. Many financial advisors, by nature, are "numbers" people. They revel in crafting budgets and crunching figures, and the mere mention of a spreadsheet can set their hearts racing.

While this analytical mindset has its merits, it often leads advisors down a path of frugality so extreme that even Abraham Lincoln might shed a tear. The problem with this approach is that it narrows their focus to price alone, blinding them to the importance of value.

Let me illustrate this critical difference between price and value with a personal example. One of the most valuable purchases I've ever made is a BedJet, a climate control system for beds that carries a price tag of $400. At first glance, it may seem like a substantial sum to invest in something used solely for regulating the bed's temperature.

However, this investment has paid dividends in two significant ways:

First, by controlling the bed's climate, I can adjust my home thermostat accordingly, resulting in lower utility bills and saving me money.

Second, and perhaps more importantly, this investment significantly enhances my productivity. I've made it a priority to optimize my sleep, investing in books, supplements, courses, and equipment to improve my sleep quality.

If I were solely focused on price, I might find this expenditure extravagant. Yet, the value I derive from being well-rested is immeasurable. It boosts my productivity tenfold, easily eclipsing every dollar spent on improving my sleep.

I consistently encourage financial advisors to adopt a similar perspective in various aspects of life, including health, relationships, and especially in their businesses. Rather than fixating on cutting costs, advisors should prioritize growth and expansion.

The key to wealth creation lies not in shrinking expenses but in continually extracting more and more value from every dollar spent. Would you prefer to spend $10 on a program that yields no results, or $1,000 on a program that generates substantial returns? The answer becomes clear when you recognize the difference between price and value.

Remember, the most expensive 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜 is the thing that doesn’t work.

09/25/2023

𝗧𝗵𝗲 𝗘𝘀𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗳𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘀

Productivity, at its essence, revolves around achieving greater OUTPUT with the same INPUT. For financial advisors, the correlation between productivity and income is undeniable.

Imagine your input as you make a hundred phone calls to potential clients. By refining your approach and transforming those calls into six appointments instead of three, you've effectively doubled your productivity. Similarly, if you're sending out a hundred direct mail pieces, optimizing your headline and copy to generate three phone calls instead of just one means tripling your productivity.

This underscores the importance of perpetual self-improvement in marketing and business-building for financial advisors. It's a journey of continuous enhancement, marked by a quest to elevate your hourly rate. This isn't solely about raising your fees, although that can be a strategy. It's more about prioritizing tasks of increasing value that significantly contribute to your business.

In essence, as a financial advisor, your path to success involves a commitment to constant growth and a focus on high-impact activities that amplify your productivity and income.

Speaking of which... This is exactly what Bloom-MKTG specializes in–automating and optimizing your prospecting so that you have more time for high-productivity output, like turning prospects into clients.

09/22/2023

𝗧𝗵𝗲 𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲 𝗼𝗳 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘀
𝗣𝗮𝗿𝘁 𝟮

In Part 1, we discussed five things FAs can do to organically increase their online presence. Today, we will be expanding beyond these foundational steps to include ways your marketing plan can be tailored to suit your specific needs:

𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀: Develop SMART goals (Specific, Measurable, Achievable, Relevant, Time-Bound) that align with your overall objectives. Goals may include attracting new clients, retaining existing ones, enhancing your community presence, recruiting talent, expanding your online footprint, or positioning yourself as an industry expert.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Consider creating informative blog posts, webinars, or podcasts to showcase your expertise. Regularly share valuable insights that resonate with your target audience.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Maintain an active presence on social media platforms relevant to your audience. Share industry updates, financial tips, and engage with your followers to build a community.

𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Implement an email campaign to keep clients informed and engaged. Share newsletters, market insights, or event invitations to maintain client relationships.

𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Actively engage in industry events, webinars, or local networking groups to expand your reach and establish valuable connections.

In conclusion, marketing for financial advisors is not just about creating a plan; it's about consistently executing it and adapting to changing market dynamics. Embrace these actionable strategies to establish a strong organic presence and differentiate yourself in a competitive landscape.

09/20/2023

𝗧𝗵𝗲 𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲 𝗼𝗳 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘀
𝗣𝗮𝗿𝘁 𝟭

In the world of financial advisory services, one question often arises: If a tree falls in the forest and no one is there to hear it, does it make a sound? Well, opinions may differ on this philosophical matter, but one undeniable fact is that for entrepreneurs and business owners, the key to long-term success lies in ensuring that your target audience not only hears about you but also comprehends the benefits of collaborating with you. Without consistent, impactful outreach, your message risks falling on deaf ears.

There's an old marketing adage that posits that a prospect needs to encounter your message at least seven times before they truly pay attention to it. That's where the art of marketing comes into play. Marketing, essentially, is the art of conveying to people why what you do matters to them. Its importance cannot be overstated, as it enables you to communicate your value to prospects, construct a brand that resonates with your ideal clients, and create an experience that fosters lasting loyalty among existing clients.

Here are 5 simple actions a financial advisor can take to organically market themselves:

𝟭. 𝗖𝗿𝗮𝗳𝘁 𝗮 𝗪𝗲𝗹𝗹-𝗗𝗲𝗳𝗶𝗻𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝗻: The cornerstone of successful marketing is having a clear plan. If you haven't already, create a comprehensive marketing strategy. This plan should outline your objectives, target audience, messaging, and the channels you'll utilize.

𝟮. 𝗛𝗮𝗿𝗻𝗲𝘀𝘀 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: While reputation is crucial, it's not a standalone strategy. Your reputation is foundational but must evolve with changing consumer needs and expectations. Use your marketing plan to leverage and amplify your reputation.

𝟯. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: Your branding elements, such as your logo, tagline, fonts, and colors, should be integrated into every aspect of your business, from office décor to stationery and business cards. Consistency breeds recognition.

𝟰. 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲: Many client meetings happen virtually in today's digital age. Create a custom background for virtual meetings that aligns with your brand, reinforcing your professional image.

𝟱. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗢𝗻-𝗛𝗼𝗹𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: When clients are placed on hold, seize the opportunity to deliver a personalized message, promoting unique services or upcoming events. This small touch can make a big difference.

𝟲. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗢𝗳𝗳𝗶𝗰𝗲 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝘀: Ensure that even the most basic office supplies, such as pens, mugs, and sticky notes, prominently display your logo or brand. These seemingly mundane items can serve as effective marketing tools.

05/13/2022

YES, we're still alive... and busy....and thriving!!! Did I mention busy?

Its been a while since we hopped on here to say hello but we are still as dedicated as ever to continue helping our clients (both old and new) reach new heights in their businesses.

Does your website need a facelift? Digital marketing support? A bigger presence on google? All of the above? Don't hesitate to get in touch with our team to develop a custom plan for your business!

03/03/2022

Has your “next best idea” taken off?

Sometimes it takes a little bit of help from the pros to take your stellar products/services to market. Contact us to get a game plan put together!

Bloom MKTG

12/18/2024

10/13/2023

10/11/2023

10/06/2023

10/04/2023

10/02/2023

09/27/2023

09/25/2023

09/22/2023

09/20/2023

05/13/2022

03/03/2022

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share

Category