Digital Current

04/08/2022

Finally, noindex means no index. Learn more here about what's factored into your Core Web Vitals.

In 2021, Google said that Core Web Vitals may also be graded based on pages on your site that are noindexed. Well, that is no longer the case according to an updated Google help document. A page tha

14/06/2022

A Critical GA4 deadline is approaching!

The final date for Google’s now legacy analytics platform (“UA”) has been set for July 1, 2023.

While still just over a year away, a critical deadline that impacts your ability to view year-over-year data is rapidly approaching.

Unless you have GA4 installed and all conversions updated by the end of this month, you will no longer be able to track site-wide year-over-year gains or losses within the same platform.

Reach out today to schedule a complete GA4 update before Thursday, June 30.

Your update will include:
-Tracking Audit and Analysis
-Sitewide GA4 Install
-Conversion and Tracking Updates

Contact us today to get your audit scheduled.

https://www.digitalcurrent.com/contact-us/

07/06/2022

Because digital marketing trends are constantly changing, it's important to keep up with the times. Here, we'll dive into common marketing mistakes that are easily avoidable.

Digital marketing trends are constantly changing, making it challenging to keep up. Recognizing some of the most common digital marketing mistakes can help brands plan for and avoid them. What Are Common Digital Marketing Mishaps? Everyone makes marketing mistakes, whether it's not keeping up...

06/06/2022

It's no secret that issues may arise when migrating to a new content management system (CMS). Here, learn the obstacles the team at Moz faced and how they overcame them.

The team at Homeday is currently carrying out a website migration in several stages, or waves, to reduce the risk of problems that have a large-scale negative impact. During the first wave, they encountered an issue with their cookie consent, which led to a visibility loss of almost 22% within five....

31/05/2022

You may know how important your website's domain authority is, but are you taking the steps to increase that number? Here are six tips for a higher DA score from Digital Current.

Domain authority is an important factor when creating an SEO strategy. By increasing the authority of a website, Google feels more confident about displaying that website in the search engine results, making it a crucial part of smart business digital marketing. What Is Domain Authority and Why...

26/05/2022

Bing and LinkedIn used in combination can boost your marketing strategy in more ways than one. In fact, here are six reasons to utilize these websites.

Using LinkedIn and Bing together can save money, combine tools for more effectiveness, reach a more professional audience, and more. These are a few reasons why LinkedIn and Bing should be a part of B2B marketing strategies: Why Should You Include LinkedIn & Bing in Your Marketing Efforts? 1...

26/05/2022

You've probably watched "The Matrix", but do you know what a content marketing matrix is? Here, learn more about how it can help keep your marketing strategy organized and aligned.

What is a Content Marketing Matrix? How to Use a Content Marketing Matrix to your Marketing Benefit. Tools that Help. Etc.

24/05/2022

When you think about search engines, the first one that comes to mind is probably Google. However, incorporating Bing can improve your B2B marketing strategy as well. Learn more on our blog.

Many marketers write off Bing. While Bing is a well-known search engine, it doesn't have as large of a market share as some other search engine options do. Dismissing the value of Bing in SEM, especially in business-to-business industries, can be a mistake. Bing, with its tether to LinkedIn, has...

23/05/2022

How does schema stuffing hurt your website's SEO rankings? This article explains why Google doesn't like it.

Whether you hand-code schema or automate it, avoid schema stuffing and take the time to understand how Google sees your content.

20/05/2022

Although "near me" searches are skyrocketing, it's important to tactically optimize for local search rankings. Here's how.

'Near me' searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings.

20/05/2022

https://www.seroundtable.com/rip-bill-slawski-33446.html

It pains me to write this - Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed away on Tuesday, May 17th. I've personally known Bill for two dec

18/05/2022

The average worker receives over 120 emails a day. So what marketing efforts do you have to put in to make sure your campaign stands out? Here are tips for email marketing content.

Running email marketing campaigns is a great strategy to drive leads to your business. Learn how to write effective marketing content with these 10 tips.