Approach Positive

05/17/2022

What an amazing time we had on The Robin Smith Show! Take a listen to hear our vision for starting Approach Positive and why it is so important to give small businesses a fair chance at digital marketing at this point in history. Check out the episode here: https://www.buzzsprout.com/1338484/10619188

Thank you, Robin!

05/05/2022

It doesn't happen overnight! Building your online presence takes time, but little by little you can build a meaningful, holistic online presence to reach more customers, more often.

04/05/2022

Simply put, consumers don't want to support inauthentic businesses. Showcasing your business's story and products from a genuine place of letting the customer know how your business can enhance their lives is going to yield more results. Don't be afraid to be real with your customers.

03/29/2022

Keeping content diversified not only by topics, but by style can help to attract a new audience and keep them engaged.

03/23/2022

Breaking down your marketing strategy into pieces can help your efforts continue successfully. Here are 5 steps to start building your marketing strategy...

1. Create Realistic Marketing Goals - these should be specific and data or revenue-based.
2. Define Your Target Audience - what platforms are they on and what messaging do you need to use to reach them?
3. Analyze Your Competitors - what platforms are your competitors on and what are they doing that works?
4. Plan Out Your Strategy - using the information you've gathered, create a course of action for your business.
5. Implement Your Strategy on Appropriate Platforms - this might take some trial and error, but using the data you receive, you can continue to edit and shape your strategy based on results.

03/16/2022

Using factors like values, situations, and channels, you can perfect your marketing voice to better connect with your audience.

For more information, check out our blog about Brand Persona here: bit.ly/3CMz8M3

03/10/2022

Negative reviews can be disappointing, but behind each review is someone who is just looking to be heard. Here are a few tips on how you can respond to negative reviews...

1. Choose the right tone - keep your message professional, empathetic, and helpful.
2. Focus on what you can do - if there's a solution, provide it.
3. Apologize - even if their reason for being frustrated isn't your fault.
4. Acknowledge the concern - be sure to address their specific complaint.
5. Thank them - feedback is always valuable.
6. Follow up - this shows that you actually care about the outcome and want to make the customer happy.

02/25/2022

Why did we start Approach Positive? We share some insights here.

On today’s Zoom Chat, LCGCC CEO/President Carrie Hamblen talks with Leah Messina, founder of Sinuate Media about their new program, Approach Positive, design...

02/21/2022

It doesn't matter how great your content is if your website isn't user-friendly. Make sure to optimize the user experience by testing site speed, mobile accessibility, and navigation.

Not sure how to do this? Here's a quick tip: Check out webpagetest.org to get a free analysis and see how you can improve.

02/11/2022

Creating a memorable brand persona is important to give your audience a clear picture of who you are, and what your brand is about. Developing the right brand persona can be difficult to nail down but in our most recent blog we've mapped out the questions you need to answer to be successful. Take a look: https://bit.ly/333QwhK

Your brand is an important part of your business. Potential clients look at how you represent your attitudes and values through design.

02/09/2022

You don't need to be on every online platform. By carefully selecting the channels that are most likely to bring you strong returns from your investments, can help to identify your niche and cut through the marketing noise.
Solution: Research where your customers spend the most time online and get involved there with consistent posting of quality content.

02/07/2022

If your business does not utilize pay per click (PPC) you are missing out on potential customers. The more visibility your brand has, the more likely people are to engage with it. Let us help you get noticed.