Aesthetic Philosophies

06/10/2020

I’m not one that enjoys taking selfies, but I wanted to record this moment in time, today, on my 36th birthday. I am incredibly blessed for the love of my partner, family, and friends. Fortunate and proud of the success of my business, especially during these trying times. And thankful for the experiences I’ve had so far that shaped who I am today. Looking good and feeling good, can’t help but to feel blessed, grateful, and love for me and my own 😘🥰
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10/03/2019

Jewelry company, Pandora, has released a new logo that pushes the definition of sans serif to the absolute limit. What do you think of the new logo design? -

What do you mean you didn't notice?

10/02/2019

It's really humbling to see my blog post on "5 Goals for Small Business Logo Design" rank as the "number zero" position on Google for the search term "logo goals" on desktop search results. That's incredible to me!

10/01/2019

A science-backed guide to choosing the right typography for your next graphic design project

As any graphic designer will tell you, choosing the perfect font for a project can be a love/hate process. The more prevalent and permanent

09/30/2019

How to address 3 common concerns clients have about logo design -

More often than not educating the client about the process proves most useful in alleviating their doubts. The 3 common doubts clients have about logo design and how to address them.

09/27/2019

Pantone has released 294 new colors and has officially expanded its matching color system -

Your PANTONE library deserves an update.

09/26/2019

I really like Yahoo!'s new logo designed by Pentagram. What do you think of the new logo design and branding?

Long-forgotten browser is also adding new features and products.

09/24/2019

20 Essential items to include in your logo design process

A logo design checklist allows you to prioritize and ensure that your brand design communicates exactly what you intend. Far too many

09/23/2019

A minimalist approach to logo design has been seen as the winning formula for some time, but this new study finds consumers actually don't like minimalism. What do you think of these findings?

Study finds minimalist designs are a turn-off for consumers.

09/20/2019

Working in Basecamp every day, I still find myself missing the old logo. What do you think of the new simpler logo design?

New Logo for Basecamp done In-house

09/19/2019

While most brands have opted to follow the standard route and simplify their logos this year, these brands went in the opposite direction in an effort to rise above the crowd

We all know what a 2019 logo is supposed to look like, but these designs follow a different path.