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Converse Digital Social Selling Workshops & Training, Social Media Marketing Strategy, Digital Marketing Strategy,

New Orleans based social media, digital & mobile marketing consultants.

If you're still arguing niche versus generalist, you're probably dodging the real issue.Most agencies treat “Should we n...
10/14/2026

If you're still arguing niche versus generalist, you're probably dodging the real issue.

Most agencies treat “Should we niche down?” like a strategic fork in the road. But that question focuses on what you offer, not on how clearly anyone can choose you.

You can narrow your services and still be forgettable. You can stay broad and be the obvious choice. The difference is clarity.

Think of the agencies you compete with in the same niche. Same category. Same buzzwords. Same case-study beats. The first one that feels like “we’d be stupid not to call them” wins. Not the one with the narrowest services list.

If no specific kind of client with a specific kind of problem would feel foolish not calling you, you don’t have a niching problem. You have a distinction problem.

So before you redraw your org chart or cut whole lines of service, ask one better question: for whom are we the obvious choice?

Once you can answer that honestly, the niche question becomes a tactic, not a guess.

Full article is linked for you in the first comment.

The reason people who "know" you rarely send referrals is simple: they only remember your category, not the specific pro...
10/08/2026

The reason people who "know" you rarely send referrals is simple: they only remember your category, not the specific problem you solve.

When someone needs help, their weak ties mentally sort through a parking lot of people. Years ago, when I got my first international speaking gig, from a referral....

I got it because the people who referred me weren't thinking "social media guy"; they thought "social media speaker who can teach companies how to sell." That precision made it easy to link my name to the help someone they knew was asking for.

What sentence do you want people to repeat when they refer you? How confident are you that people can repeat that sentence?

You can grab the full article from the link in the first comment.

Most agencies secretly want their website to be a vending machine.Put traffic in the top, get leads out the bottom.So th...
09/29/2026

Most agencies secretly want their website to be a vending machine.

Put traffic in the top, get leads out the bottom.

So the site gets stuffed with “contact us” buttons, clever taglines, and a portfolio page that looks like every other agency’s portfolio page.

The problem is, that is not how CMOs and marketing leaders buy agencies.

When they hit your site, they are already juggling risk. Political risk, budget risk, personal reputation risk. They are trying to figure out if you are a safe, smart choice or an unnecessary gamble.

That is why we think of the agency website as a Confidence Funnel.

Its primary job is to quietly walk a visitor from “Who are these people” to “I feel good about betting on them.”

That shift happens when your site:
Speaks in their language instead of agency jargon.
Shows proof that looks like their specific problem, not generic case studies.
Shares ideas that reframe their challenge and make you feel like a thought partner, not a vendor.

By the time someone reaches out, they should already trust your thinking. The conversation becomes about fit and details, not basic credibility.

Take a look at your site this week and ask a ruthless question.
Is this page here for our ego, for our pipeline, or to help a nervous decision maker feel genuinely confident choosing us?

You can find a link to the full article in the comments.

Here is a tough question for agencies and marketing leaders:If your content disappeared tomorrow, would anyone actually ...
09/24/2026

Here is a tough question for agencies and marketing leaders:

If your content disappeared tomorrow, would anyone actually miss it?

A lot of firms are “doing content” but very few have built content intentionally designed to sell you.

That kind of content starts with a clear niche and a sharp point of view. It talks about specific problems your best clients struggle with, in their language. It anticipates real buying questions, and answers them so well that prospects start to rely on you long before they ever reach out.

Over time, that content quietly circulates inside companies. It gets forwarded between CMOs, CEOs, and procurement. It frames how they think about the problem and, importantly, about who is most qualified to solve it.

Then when the RFP or project finally appears, you are not a stranger. You are the team whose thinking they already trust.

That is the difference between content as a checkbox and content as a business development strategy.

We explored a few more things to consider in more depth in this week's blog post. The links in the comments... after reading though, we'd love to have your comments here.

What if the LinkedIn prospecting advice you’ve been following isn't wrong, but incomplete?We analyzed 1,091 LinkedIn pro...
09/17/2026

What if the LinkedIn prospecting advice you’ve been following isn't wrong, but incomplete?

We analyzed 1,091 LinkedIn profiles over 90 days and the short story is, incomplete is an understatement.

There is no single framework or approach. Successful LinkedIn prospecting requires a finely nuanced strategy and multiple sets of tactics.

We’ll share the research findings, along with a couple of tools to make your prospecting more effective, in our upcoming 30-minute briefings.

Registration details are in the first comment. Seats are limited to 50 per briefing... get'em while there available.

Thought Leadership isn't about thought; 𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩.If I can find your thoughts on 10 other blogs or in a half...
07/08/2026

Thought Leadership isn't about thought; 𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩.

If I can find your thoughts on 10 other blogs or in a half-dozen other feeds... same ideas and concepts, just using different words... you're not really leading; you're repeating.

If you want to lead, then CREATE NEW KNOWLEDGE and share it with the world. Freely... openly and with the goal of helping all boats rise, not generating a click, or a lead.

Just one of the ideas the wonderful Quinn discussed on this episode.

We also covered:
- Strategic vs Reactive Biz Dev
- Science of Persuasion
- Communicating with Authority
- Leveraging AI for Discovery
- The Power of Being Well Read

https://tinyurl.com/betterexperiences-Tom


Seventeen years ago, we tried something that felt pretty crazy at the time.Instead of treating Social as a highlight ree...
02/17/2026

Seventeen years ago, we tried something that felt pretty crazy at the time.

Instead of treating Social as a highlight reel, we turned Mardi Gras into a weeklong research study.

We live tweeted the parades. We invited a handful of influencers. Later, we strapped an early livestream “backpack” to a blogger, put him on a float and broadcast his entire ride while he answered questions from viewers in real time.

But behind the fun, there was a simple question:

Can Social actually change brand perception in a measurable way?

Before we started, we asked people what they thought of when they heard “Mardi Gras.” Crazy. Flashing. B**r. Family. Food. Tailgating. Ladders. New Orleans. Church as a control.

Then we spent days simply showing the side of Mardi Gras most people never see unless they get off Bourbon Street. Kids on ladders. Families staking out the same spot year after year. Grills. Coolers. Friends.

Afterwards, we ran the same survey.

Crazy dropped. Flashing dropped sharply. Family and Food rose. Ladders and Tailgating soared. The mental model of Mardi Gras shifted from late night spectacle to family tailgate.

In 2010, we went a step further and segmented the data.

We expected people who had already been to Mardi Gras to be “locked in” on their perception.

Instead, we found that thoughtful, sustained Social exposure shifted their perceptions too, often more than it did for people who had never attended.

For agency owners and marketing leaders, the lesson is powerful:

Social is not just an awareness driver. Done well, it can be a disciplined tool for managing how people connect specific ideas and attributes to your company, even when they have years of prior experience.

If you are not using Social this way, you are leaving a lot of brand equity on the table.

We unpack the full story and results in our latest post. You will find a link in the comments.

Every agency sales deck says it’s “strategic.”But the real test of strategy is how you show up in a sales discovery call...
01/29/2026

Every agency sales deck says it’s “strategic.”

But the real test of strategy is how you show up in a sales discovery call.

Are you just asking checklist questions? Or helping your prospect discover something unexpected about their situation?

The agencies that win don’t just talk services. They imagine smarter futures—and let the silence do the selling.

Here’s one idea we loved from this article: when your insight truly lands, you'll hear it. Not in applause… in thoughtful silence.

Because the best buying happens when they’re thinking, not talking.

If your discovery calls aren’t creating those moments, it may be time to rethink the goal.

Full article link in the comments.

Your agency’s next client is already searching. But the person doing the searching isn’t a person at all. It’s an AI ag...
01/27/2026

Your agency’s next client is already searching. But the person doing the searching isn’t a person at all.

It’s an AI agent—and it’s filtering you in or out based on signals you may not even know you’re sending. Every headline, portfolio page and word choice becomes a breadcrumb for the algorithm to follow… or overlook.

This post breaks down:
- Why AI is the new gatekeeper between your agency and new business
- The key language structures and formats that influence recommendation engines
- How to fine-tune your digital presence so the machines don’t pass you by

If you want a seat at the pitch table, you have to earn the attention of entities you can’t pitch.

There is a quiet trap a lot of agencies and marketing teams fall into when they launch a new product or service.They try...
01/16/2026

There is a quiet trap a lot of agencies and marketing teams fall into when they launch a new product or service.

They try to fit it into an existing line item in the client’s budget.

The client hears “influencer,” “social,” “content,” or “strategy” and instantly maps the new idea onto what they are already buying. From there, every conversation becomes, “So how is this different from our current program?” or “Can we shift some budget from X to cover this?”

That is how genuinely new ideas get reduced to a marginal upgrade.

When we began selling Social Agents, we decided to avoid that trap. Instead of opening with what Social Agents are, we started with a different question.

How does belief actually spread inside digital spaces?

Once we walked clients through how people trust people more than logos, and how employees already have untapped reach, the gap in their current approach became obvious. By the time we described Social Agents, it felt less like “a new service” and more like the missing piece.

The lesson: you cannot sell a new category with an old story. First you have to help your buyer build a new mental “shelf” for your idea. Only then does the proposal make sense.

If you are struggling to sell a new offering, this shift in approach might be worth exploring. The full post is available and we will point you to it in the comments.

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