Causeway Solutions

05/28/2026

Over the past few months, we've been building what's next at Causeway. Not simply adding new AI tools to old processes, but redesigning the infrastructure underneath.

We're documenting it in nine posts: the origin, the infrastructure switches, the knowledge base, the workflows we'd never written down, the methodology now codified into software, and the final product. The work is still happening, and we'll post updates as we go.

Post 1 is up and we're excited to share: how months of public experimentation by our CEO became the foundation of what we're building. The question running through all of it: not are we faster, but are we doing something that wasn't possible before?

Read it here: https://hubs.li/Q04jbx2p0

05/08/2026

did not disappoint! Full rooms, meaningful conversations, and one theme that ran through almost everything: AI is already reshaping how patients find care and how health systems need to think about marketing.

A few things that stuck with us:

-Organic search is changing fast. Patients are turning to AI tools before they ever hit a search result. The organizations gaining ground are the ones figuring out how to show up there.

-Data only matters if it leads to action. The right partner does not just sell the tools. They help you operationalize them.

-The health systems pulling ahead are using AI to solve real business problems, not just experimenting with it to keep up.

At Causeway, conversations like these are shaping what we build next and how we help organizations stay ahead.

05/01/2026

The Causeway team is heading to Salt Lake City next week for the Healthcare Marketing and Physician Strategies Summit!

If you are attending we would love to connect. Send us a note or drop a comment below.

Safe travels to everyone heading out. Looking forward to seeing this community together again!

04/29/2026

Last week we shared our 2026 MASHSMD Excellence Gold Award. This week we are sharing the work behind it.

It started with one question: what is actually stopping your patients from listening?

For one health system the answer was a belief problem that turned into a behavioral problem. Confused about their coverage, patients had decided the message did not apply to them before it ever reached them.

We identified that barrier before spending a single dollar on reach. The result was growth in Primary Care over six months. Not from a bigger budget, but from understanding beliefs and addressing them.

Read the full breakdown:

Patients had stopped engaging because they believed they were out of network. Here is how identifying that barrier drove 17.8% Primary Care growth.

04/23/2026

We said we had more from , and this one deserves its own spotlight. 🏆

Causeway won the 2026 MASHSMD Excellence Gold Award for Innovative Strategies and Campaigns for our work on the Confused Campaign with UPMC.

The problem was not the message. A segment of potential patients had stopped believing UPMC's message applied to them at all. They were confused about in-network benefits and tuned UPMC out entirely.

So we reframed it. We identified the barrier, addressed it with a high frequency of very unique content, and saw a 17.8% growth in Primary Care in six months for those included in the pre-campaign test group.

Proud of what VP Tim Duer and Insights Manager Hailey Russell built for UPMC.👏

04/22/2026

MASHSMD Baltimore delivered 🙌

Tim and Marcos took the stage yesterday and had the room with them.

The pattern: we often confuse more data with better decisions. In reality, most teams aren’t short on data. They’re short on clarity.

A couple takeaways from the presentation if you weren't there: design for the decision-maker, not the analyst, and if a slide doesn’t land in a few seconds, it’s probably not doing its job.

Nothing complicated, just practical ideas you can use the next time you open PowerPoint.

Always great to see this community come together each year. Proud of the work behind this, and the day still had a few more surprises for Causeway. More on that tomorrow 👀🏆

04/22/2026

Your hospital just won a national cardiology award. You put it in every ad.

52% of the patients you are trying to reach choose their provider because of bedside manner and a consistent care team.

They are not ignoring your message. It just was not written for them.

Causeway's Drivers of Care model identifies which patients in your market are driven by quality, connection, or convenience before you spend a dollar reaching them.

The award still matters. It just needs to reach the right 41%.

Curious what the Drivers of Care model looks like in your market?

We broke down the full framework here:

Causeway's Drivers of Care model identifies whether patients choose providers based on quality, connection, or convenience. Reach the right patients with the right message.

04/20/2026

Most endocrinology campaigns treat the audience as one group. The data says otherwise.

GLP-1, hormones, weight management, and diabetes are all sitting in the same funnel, but older condition-managing patients and younger self-referring patients need completely different approaches.

We looked at what the data actually says about segmentation, messaging, and channel mix for this service line.

Read the full breakdown: https://hubs.li/Q04cqxrl0

04/17/2026

🛣️ Conference season is here, and we couldn't be more excited. Next week, our VP Tim Duer takes the stage at MASHSMD in Baltimore to present:
"From Numbers to Narrative: Data Storytelling for Healthcare Strategy and Leadership"
🗓️ Tuesday, April 21 at 11:15 AM

If you're attending MASHSMD, come say hi. And if Baltimore isn't on your calendar, catch the Causeway Solutions team at one of these upcoming conferences:

📍 MASHSMD, Baltimore, MD | April 20-22
📍 HMPS, Salt Lake City, UT | May 3-6
📍 NESHCo, Burlington, VT | May 27-29

We'd love to connect. Leave a comment or message us to set up time to meet.

04/09/2026

People are harder to reach and slower to respond. Most teams assume it's a messaging problem.

It's not.

Public trust in healthcare has dropped significantly — only 36% of Americans now view the industry positively, and trust in individual providers has fallen from 93% to 85% in just two years. That shift is making every outreach effort work harder just to get noticed.

Causeway's Tim Duer wrote about what that means for healthcare marketing's role and why public affairs has to be part of the conversation before outreach begins, not after.

📝Read the full post ➡️ https://causewaysolutions.com/blog/healthcare-marketing-public-affairs-trust