Causeway Solutions

10/07/2026

A hospital runs an ad to attract new patients. Someone scrolling Instagram in that hospital’s waiting room gives it a like.

The platform counts engagement. But did the ad reach a new patient?

That’s the risk of letting each platform define your audience. Optimization can favor people who are easiest to engage, including those who already know you.

A better approach starts before the ad reaches any platform: define who you want to reach, then carry that audience strategy across your marketing channels.

Read more on the blog:

Platforms lose part of every audience and drift toward people who already know you. Here's why the audience definition should belong to the marketer.

09/25/2026

The people most worried about their energy bills aren't always the ones who show up.

In our analysis, 55% of those modeled as worried about energy affordability are low-turnout voters, compared with 36% of voters overall.

Knowing who cares is only half of it. Understanding turnout adds another layer to what that audience actually represents.

Read the full breakdown:

Nationally, 55% of voters modeled as worried about energy affordability are low-turnout. See how to size issue audiences by district for advocacy.

09/15/2026

For years, political audience intelligence has largely lived with the analysts, consultants and vendors responsible for producing it.

AI is changing that.

When advocacy teams can access the intelligence behind their campaigns themselves, they can do more than build a strategy. They can evaluate the assumptions behind it, pressure-test recommendations, and make a stronger case for the investment.

Instead of "I believe this is where we need to spend," the conversation becomes: "Here's what we're seeing. Here's who we're reaching. Here's what this investment buys."

Read more on our blog:

Why AI belongs in the budget meeting: turning advocacy spending from a conviction-based ask into a case backed by real audience data.

09/11/2026

Football season has arrived, and “football fan” is about to become one of the most valuable audience labels in media. But it's also one of the least descriptive.

Our national data covers 202.8 million football fans, and the label alone doesn't tell you much about who you're actually reaching. Nearly half index as Women's Sports Fans. And almost 3 in 10 participate in sports betting or fantasy sports.

Those are just two of the signals hiding inside the broader football audience.

For media buyers and strategists, that's where the real opportunity is, knowing which fans inside that audience are actually worth targeting.

Read the full football audience breakdown here: https://hubs.li/Q04xf3R90

09/04/2026

The GLP-1 story is being told as substitution: medication in, surgery and traditional programs out.

But the weight-loss audience is bigger than GLP-1s.

Our national audience data reveals distinct weight-loss audiences across medication, surgery, medically guided programs, and telehealth, each with different levels of intent and engagement. One finding stood out: people in the telehealth weight loss audience are roughly half as likely as the general population to be frequent primary-care visitors.

That matters as employers continue to rethink GLP-1 coverage and the pathways available to patients.

The opportunity isn't simply replacing volume. It's understanding where weight-loss demand exists now, and how to reach them.

Full breakdown:

GLP-1s are reshaping healthcare, but weight-loss interest isn't one audience. New data reveals four distinct segments healthcare marketers should target differently.

08/25/2026

If you’re already placing media for clients, you’re doing the hard part.

You don’t need to build audience intelligence from scratch to offer more. You can partner for it.

Our agency partnerships give you access to premium audience intelligence and the expertise behind it, without having to build it yourself.

You keep the client relationship and the strategy. We bring the audience intelligence and support behind it, whenever you need it.

Interested in partnering? Book a demo to learn more:
https://hubs.li/Q04vg6720

08/20/2026

Popular ≠ automatically worth more budget.

Two issues can have almost the same level of support and still deserve very different investment strategies.

The difference? What surrounds that support.

If one issue has strong support without equally strong opposition, the opportunity can look very different from an issue where both sides are highly concentrated.

That’s the kind of pattern our AI-powered intelligence platform is built to surface — from paradox voters to issue tailwinds.

Read our latest post: https://hubs.ly/Q04tM_X20

Two issues can have the same public support but deserve different budgets. Learn how support and opposition can help advocacy organizations invest more strategically.

08/14/2026

What happens when party stops predicting behavior?

Some voters hold beliefs that don't fit neatly within traditional partisan lines. We call them paradox voters.

These audiences can reveal something traditional targeting misses: the same underlying tension can be a retention risk among supporters or a persuasion opportunity among people you're trying to reach.

The signal is the same. The strategy is completely different.

Read our latest blog: https://hubs.li/Q04t28F10

Party tells you who someone backs, not whether they can be moved. How cross-pressured voters, the ones who decide close races, hide on a party map.

08/03/2026

Your most valuable audience may not be your biggest growth opportunity.

We analyzed a 1.3 million-person market and found the segment most organizations would naturally prioritize, loyal high-use customers, made up just 3% of it. The larger opportunity was the 35% who were open to being moved but had not yet acted.

The lesson isn't that existing customers don't matter. It's that audience strategy means telling the difference between current value and future opportunity. The audiences worth investing in are the ones where two things are true: they can be moved, and they will act.

New on the blog: the two questions that decide where your budget belongs.
https://hubs.li/Q04rD6HM0

Demographics tell you who your audience is. Two better questions tell you where your budget belongs: can they be moved, and will they act?

07/24/2026

This week, our team spent three days at the 2026 NAR Government Affairs Directors' (GAD) Institute in Columbus, Ohio.

The GAD Institute brings together government affairs professionals who represent REALTOR® associations at the state and local level to discuss the issues shaping communities across the country.

Thank you to the team behind the GAD Institute for putting together such a well-run event, and to everyone who stopped by. GADs do great work for their members and communities, and we appreciated the opportunity to connect with so many of you this week.