Cross Pixel Media

05/22/2018

Excited to announce the launch of Planit! Cross Pixel's new audience targeting solution that delivers advanced contextual targeting powered by audience behavior and intent.

Advanced contextual product uses audience behavior as key indicator of content relevancy to drive maximum scale and campaign performance. A brand-safe, privacy-focused and GDPR-compliant audience-targeting solution for programmatic advertising.

06/20/2017

http://www.adbrain.com/webinar_step-change-your-data-strategy

Customer identity resolution is changing the way marketers reach their customers.

08/18/2016

As a marketer, do you sometimes feel that you are inundated with terabytes of data on your customers? With the explosion of marketing channels marketers are faced with this very real challenge. Each touch point generates new data, so the question is, how do we sift through all this data efficiently…

08/09/2016

"Effective programmatic campaigns need to be architected, planned, and delivered in a cohesive manner that ensures relevant data is being leveraged to deliver impactful messaging to the right target audience at the right time."

Is All Programmatic Advertising Problematic? A Three-Part Series Part 2 In our first article, we examined the rise of programmatic advertising despite increasing evidence proving the complications in the technology. Here, we look deeper into the hurdles, and examine whether there is any shed of ligh...

07/27/2016

"With programmatic ad buying, advertisers are able to extend campaigns across a huge number of sites and apps through ad exchanges, ad networks and demand side platforms (DSPs). Data management platforms help marketers unify audience and performance data across all of those sources."

A simple breakdown of the role DMPs play in digital advertising.

07/19/2016

Why Programmatic is the Future of Digital Display Advertising (Infographic) http://disq.us/t/27lph3p

Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying--data-based, highly targeted, automatic ad buys and placements--and marketers are starting to invest heavily.

07/12/2016

3 Key Reasons Why You Should Invest in Retargeting

Now you know how retargeting works, let’s look at 3 key reasons why you should be using retargeting to advertise your business online.

07/06/2016

A great data management strategy is nothing without the highest quality data! "Poor business data leads to poor business decisions."

Irrespective of your industry or company size, below are five simple steps that will help you achieve your data management objectives and reap the benefits.