PR Guy

01/14/2025

Mark Zuckerberg’s recent announcement about Meta’s content moderation overhaul and the termination of its DEI programs signals a significant shift in corporate communication and policy.

5 Lessons PR Pros Can Learn from Zuckerberg’s Speech:

Mark Zuckerberg’s recent announcement about Meta’s content moderation overhaul and the termination of its Diversity, Equity, and Inclusion (DEI) programs signals a significant shift in corporate communication and policy. These developments offer valuable insights for PR professionals aiming to n...

11/04/2024

Journalists are swamped with PR pitches, often receiving hundreds a day. Add in deadlines.

And let’s face it, many of those pitches are irrelevant, spammy, or poorly crafted, making the task of filtering through them even more daunting.

So what can you do?

You might think that a solid relationship with journalists is the golden ticket to getting your story out there. So, you start building connections, sending friendly emails, and even engaging on Twitter. But what if the journalists you’re targeting just aren’t interested in building that relatio

10/31/2024

Knowing your news hook and what type of editorial content you are aiming for is crucial
when pitching your startup to get it featured in the news.

It is now time to find the best person who works for a media publication to capture their attention and to take notice of your story.

Finding the right journalist and understanding the editorial titles

10/24/2024

Surprise Surprise! Not All Journalists Want to Build Relationships with PR People.

You might think that a solid relationship with journalists is the golden ticket to getting your story out there. So, you start building connections, sending friendly emails, and even engaging on Twitter. But what if the journalists you’re targeting just aren’t interested in building that relatio

10/22/2024

In today's digital landscape, document leaks serve as a powerful news hook, drawing public attention and generating conversation.

In today's digital landscape, document leaks serve as a powerful news hook, drawing public attention and generating conversation. A recent example is the leaked onboarding documents from YouTube sensation MrBeast. While the content of the leaked materials might seem obvious to some, the way it cap

10/17/2024

Pitching without news: If your pitch doesn’t have a clear newsworthy angle—like a product launch, funding round, or significant milestone—it’s unlikely to get traction.

Need PR Exposure For Your Startup, But With No News To Pitch? Learn How To Get Press Coverage With PR Guy.

10/16/2024

One of the biggest PR mistakes startups make is sending out generic pitches. Personalizing your outreach and tailoring your story to the publication or journalist is key to getting noticed.

More tips here:

Keen to do PR right? Discover five best practices in talking to journalists and start media pitching now with PR Guy.

10/14/2024

PR Tips for

As we approach , it’s essential for startups and tech leaders to strategize their PR approach. It’s not just about being there – it’s about standing out.

Here are a few key things to consider:

• Tell a Compelling Story: Investors and journalists are drawn to impactful narratives. Focus on the ‘why’ of your product.

• Be Available: Journalists need quick access to information and sources. Keep your PR team ready for instant responses.

• Maximize Media Outreach: Reach out before the event to secure interviews and coverage opportunities. After all, a crowded event like TC Disrupt means competition for attention is fierce.

More tips here:

How can you find the most relevant journalists for your startup and your story? Check the tips from PR Guy to find your perfect media match.

10/10/2024

How to get your startup featured in tech news and major media publications?

Shall you write a press release and send it to journalists? Or do you need a PR agency? Or maybe it is better to hire a PR manager? And generally speaking, what is public relations and how to approach it right?

All early stage startups wish they’d be featured in major press but struggle to get there

09/26/2024

The most exciting time for a is when you are ready to unveil your product to the world.

You start pitching your news by sending emails and pinging journalists on Twitter, expecting they will interview you and feature in TechCrunch.

Have you ever sent a pitch which received exactly zero response from the media? Learn how to make sure the reporters pick up your pitch with PR Guy.

09/26/2024

Building strong PR as an early-stage founder isn't something you can just outsource – it's something you nurture from the start.

For early-stage startups, the idea of hiring a PR agency for media coverage may seem appealing.

However, agencies typically excel with more mature businesses that already have some industry validation and measurable success.

Instead of investing in PR too early and potentially facing disappointment, here’s a strategy that many companies have found effective:

Tips to Boost Your Media Outreach as an Early-Stage Startup

10/13/2023

🦄 Navigating Journalistic Etiquette and News Trends" is live now! 🎯 Learn how to ask the right questions to journalists and how to use the news agenda wisely. 💛

https://open.substack.com/pub/prguy/p/navigating-journalistic-etiquette