08/11/2026
Your product already has an AARRR 2.0 architecture.
You probably just never mapped it.
Here’s how I do it:
I take the full customer buying journey — the User Story Map, from entry to purchase, retention, expansion, and referral — and map the entire loop directly onto the product and GTM system.
Market Fit → ICP → JTBD → Acquisition → Activation → Revenue → Retention → Referral → ROI
Then I map what has to happen inside the business to move the customer from one stage to the next:
Product → Marketing → Sales → Customer Success → AI & Tech
This is where it gets interesting.
Revenue usually doesn’t leak inside a stage.
It leaks between stages.
A lead comes in — but the ICP signal is lost.
A user signs up — but there’s no clear first-value trigger.
Product intent appears — but Sales never sees it.
A customer gets value — but there’s no expansion or referral mechanism.
Each team can look “fine.”
The system can still be broken.
That’s what I built AARRR 2.0 to diagnose.
In my Revenue Architecture Review, I map the existing product + GTM journey against this architecture, identify the broken handoffs and revenue leaks, and show what to fix first.
Not another funnel audit.
A working revenue system built around how customers actually move through your product.
If you want me to map yours, DM me “REVIEW.”
