08/31/2024
How I helped this wellness brand map their multi-funnel marketing plan and scale from $250k/m to $500k/m within 3 months at 4x MER?
By using these 3 steps:
๐๐ก๐๐ง ๐ญ๐ก๐๐ฒ ๐๐๐ฆ๐ ๐ญ๐จ ๐ฆ๐, ๐ญ๐ก๐๐ฒ:
- As a fast growing company, they were experiencing challenges to scale effectively beyond $250k per month revenue.
- Needed to identify gaps that were stopping them to attract and convert new customers profitably.
- Needed a professional team to manage paid ads and develop a tailored multi-funnel marketing plan.
๐๐ก๐ข๐ฌ ๐๐๐ฎ๐ฌ๐๐ ๐ญ๐ก๐๐ฆ ๐ญ๐จ:
- Bleed $1000s in ads. (to be specific, over $40k wasted in 5 months)
- Worry about the impact these gaps were having on their overall revenue and growth.
- Seek a rapid and strategic solution to address these issues.
We began working together after they reached out following a LinkedIn post where I showed how quickly I scaled a brand with my multi-funnel marketing strategy.
๐ง๐ต๐ฒ๐๐ฒ ๐๐ฒ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ ๐๐๐ฒ๐ฝ๐ ๐ต๐ผ๐ ๐๐ฒ ๐๐ผ๐น๐๐ฒ๐ฑ ๐ถ๐ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ:
- We conducted an in-depth audit of their entire ad account & customer journey, mapping out each touchpoint from first interaction to conversion.
- We identified critical gaps in their ads where they were overspending without proper funnelling and campaign structure.
- Strategically realigned the ad spend, optimised creative and targeting strategies, and leveraged our advanced multi-funnel channelling techniques to transform the ad performance.
๐๐ง๐ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐ฌ:
Our CPA was high with Meta conversion ads, to tackle that, we launched a new retargeting campaign on Meta with โImpression objectiveโ, aiming for a frequency of 4 to 5. This will help reinforce our brand among middle and bottom of funnel prospects. Meanwhile, implemented a specialized retargeting strategy on Google Ads to capture these prospects' interest and drive sales at a significantly lower CPA.
If you wanna read it in depth, comment "CASE STUDY", and I'll DM you the file.
Within 3 months, we tripled their revenue & achieved remarkable growth across multiple channels.
Now, the founders are focusing on the product and other operational aspects of the business, knowing that we have their back in the marketing part.
๐๐จ ๐ฐ๐ก๐ฒ ๐๐ฆ ๐ ๐ญ๐๐ฅ๐ฅ๐ข๐ง๐ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ฌ?
Because this could be you.
I am looking for 2 more DTC brands who want to scale their brand profitably by leveraging our multi-funnel channelling techniques.
If you are interested, DM me "Q4" and Iโll share the details.
