The Fools Creative Co.

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Miami, FL
The Fools Creative Co.

Get your business off the ground in four weeks!

The Fools Agency helps businesses save time, money and energy with branding, websites, and copywriting that set you up for success. ☀ Wordpress websites
☀ In-depth BrandingStrategy and Identity
☀ Unique Logos
☀ Captivating blog, email, and social media copywriting

07/22/2022

Ok, we have to know… Which one are you? 😆

07/14/2022

We support mission-driven businesses, that’s why we’re proud to support .

🐮 They are committed to animal welfare by spreading awareness and donating hundreds of dollars to animal sanctuaries!

Oh yeah, they also make DELICIOUS non-dairy chocolate! 🍫

We wrote this blog a while back in support of their brand Veggie Brothers.

Are you still curious about the #1 Vegan-Friendly City in the world? 🤔

💂🏻‍♀️ It’s London! They have over 152 vegan-friendly restaurants, including vegan fish and chips (or “tofus” and chips) at a location.

06/26/2022

Summer Vibes 😎 🌊 🌞

Setting the vibes this summer with this MOOD-board that represents how we’re feeling about the sun, the water, and some much needed time off. Who’s with us? 😉

Share this with your vacation buddy. 💙🦋

06/02/2022

Did you know…..

That The Fools Agency was founded by three amigas who have known each other for over 15 years. 🤯 Yup, you guessed it! That’s a little throwback picture of us in our younger days….ahh…good times! Haha 😆

We actually started the agency when Nicole, our Co-Founder and Lead Graphic Designer was traveling the states with Erika, our Co-Founder and Lead Copywriter, and the idea came to mind. We added Alicia, our final Co-Founder and Project Manager to the mix and the rest just flowed together.

At The Fools Agency we are particular about working with brands and businesses that we know will make a difference in the world and our planet. We take careful measures to ensure we are providing our best efforts and energy to those who align with our core values.

We love the fact that we’ve known each other for so long and can help each other grow and learn as we go, while also providing our best work every step of the way.

That’s not all there is too know about us, but I think for now we’ll keep the story going! 🥰🥳

05/18/2022

We’re proud of the work we do, and that speaks for itself! Check out some of our Google reviews like this one for hand drawn graphics ✍🏼

05/06/2022

How do you know if your website is a good website? 🤔

Well, that depends on your goals, your services, and your target audience! 🎯

If your goal for your website is to sell sell sell, you want to make sure your USP (unique selling point) is amongst the first things a viewer sees.

Additionally, if we’re talking about e-commerce, your website should be easy to navigate and have a seamless flow throughout a customer’s purchasing funnel.

Your services is also a big part in ensuring customers understand what your business is about. Think of this, if someone lands on your website and reads through it, will they easily understand what services you provide?

Lastly, your target audience. The way you speak to your target market is a HUGE part of your branding and website. Figuring out your voice and tone will only make your business a stronger one.

In this website we made for example, we knew our client had a lot of Spanish speaking business owners they wanted to target, so we made sure to add two languages throughout, to make it easier for the visitor.

These are only a few things to look for when creating a personalized website. Make sure to follow us for more updated, tips and tricks! 🤓

05/04/2022

👇🏽 An important piece to any marketing effort…

We sat down with Marketing Professional, Elise Lorenzo, to discuss what a new business or brand needs when first starting out.

If you have a new project, business, brand, or influencer following it can be hard to know where to start to develop growth.

When it comes to your marketing efforts, Elise shared with us a golden piece of advice that can help boost your efforts and make them count.

👉🏽 “Do they know who you are and what you do?”

Brand recognition helps people put a face to your brand.

Here are 3 action steps to help you get started:

🙋🏻‍♀️ First: Introduce yourself to your followers, friends and family

Get people that already know you to associate you with your brand and what you do.

The idea is to synonymously associate yourself with your brand.

Remember that people trust recommendations from friends the most… but does your close circle know what you do?

👨🏼‍🤝‍👨🏽 Second: Define your market

“Let it reveal itself to you with research,” says Elise.

Look into your target market, who they are and where they are located.

Search Google analytics, forums, social media, reviews of similar products, etc.

🫱🏼‍🫲🏿 Third: Outreach

Make calls, emails and reach out to people through social media.

Basically, try to organically grow your network of people.

Did any of this advice resonate with you? Do you have a piece of advice you would like to share?

The Fools Agency is all about continuing to learn and grow - and sharing our wealth of knowing!

If you are specialized, a professional, or just know a few things about life - we would love to connect with you!

DM us for more information

04/25/2022

🤫 I’m going to let you in on a lil secret…

Have you ever opened an email just because it had a catchy subject line?

Or find yourself scrolling through Facebook and realize you spent 30 mins clicking through articles because they all seemed so catchy !! 🤦🏻‍♂️

Well, the secret (which some of you may already know) is that there is strategic and intentional language used in titles.

Did you know this? It’s true!

It’s not a bad thing. It’s hard to stand out nowadays, so using specific language can help attract the right kind of attention.

And while emails still stand to be the BEST form of marketing - it all starts with the TITLE.

If your title is not click worthy enough, you’ve already lost the game, which is a loss of time, energy, money, and business.

By using strategic hook and trigger words you can dramatically increase your open rate on emails which can lead to a dramatic increase in sales!

These hooks are used above:
Novelty
Fomo
Future pacing
Scarcity

🚫 Now to be clear, the intention is never to falsely advertise something just so someone can open your email or article.

🤬 Not only is that deceitful and flat out a DISGRACE but you risk losing customers who will see through your lies.

Let’s put a stop to bullsh*t marketing and use creativity for GOOD!

02/24/2022

𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗘𝗺𝗽𝗶𝗿𝗲 𝗦𝗲𝗿𝗶𝗲𝘀: 𝘗𝘳𝘪𝘮𝘢𝘳𝘺 𝘓𝘰𝘨𝘰

What better way to end our Build Your Empire Series than by showcasing our client’s final logo! 🥳

A logo is defined as a graphic mark, emblem, or symbol that is used to aid and promote public identification and recognition. Your business’s primary logo is the main icon you want your customers to think of visually when they think of you and your services.

𝐀 𝐠𝐫𝐞𝐚𝐭 𝐥𝐨𝐠𝐨 𝐡𝐚𝐬 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐜𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫𝐢𝐬𝐭𝐢𝐜𝐬…
* The right shape.
* The right business cues.
* The right colors.
* The right tone.
* The right typography.
* The right trends.
* The right sizes.

But, the most important thing is having a logo that represents your business best! 🎉

02/22/2022

Get Your Business's Social Media Done for You!

𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗘𝗺𝗽𝗶𝗿𝗲 𝗦𝗲𝗿𝗶𝗲𝘀: 𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢

There are about 3.78 BILLON social media users.

That’s equivalent to 48% of the world’s population! 😱

It’s needless to say that social media is important for businesses to have, I mean it’s basically a pool crawling with potential customers.

However, with so many users, attracting attention and growing a following can be tricky.

Did you know that not all social medias are used the same?

🐥 Twitter uses more words than imagery.

👔 LinkedIn favors engagements such as comments.

📸 Instagram videos get more attention than carousels.

Knowing how to optimize the use of specific social media platforms, what hashtags to use, and figuring out an EASY way to consistently post is important.

Tackling social media while trying to start your own business can use up a lot of your time and energy.

🥳 The Fools offers a social media package with templates to give you a head start while offering a simple and optimizing solution that helps your brand grow.

Spend less time figuring out designs and graphics and more time doing what matters: running your business!

02/10/2022

Think blogs don't make a difference to your business? Think again!

Businesses with blogs average:

⬆️ 67% more leads and
⬆️ 55% more website visitors

Blogs are a great way to help your business show up on Google searches and increase brand loyalty within your audience.

By consistently sharing advice, stories, and information about your product, service or business your content can connect with and help so many people!

If your brand or business doesn’t have a blog yet but you’ve been thinking about it, this is your sign to start!

Don’t know how to start, how often to post blogs or need help figuring out this whole SEO thing?

👉🏽 Book a FREE 30min consultation with us so we can help you!.

02/09/2022

𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗘𝗺𝗽𝗶𝗿𝗲 𝗦𝗲𝗿𝗶𝗲𝘀: 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘐𝘵𝘦𝘮𝘴

Want to increase your brand’s awareness and exposure?

Whether it’s flyers, merch, business cards, t-shirts, or a car wrap.

📣 Tangible advertising is still a real thing!

The Fools offers collateral pieces in our Empire Package to help boost your brand exposure offline - in the real world!

We give you the flexibility of choosing what product type you want and make it customizable and unique to your brand. 💯

⭐️ Offering Spanish language promos ⭐️

Are you or someone you know starting a business?

Let our team help you make it a stress-free process with our holistic branding strategy, designs and copywriting that’s intentionally curated to make you stand out while growing your business.

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Miami, FL

Website

http://www.thefools.agency/

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