07/20/2022
Social media is everywhere and has literally changed the way that we live our lives. It’s powerful, ever-changing and it’s here to stay. The network of social media isn’t going to stop growing. In the year 2004, social media grew exponentially and since then, it has not stopped growing.
You simply cannot deny that social media is now an authentic and biggest source of news and information. Apart from making the global community closer, it has introduced many ways to interact with potential customers beyond local boundaries. All social media platforms offer great opportunities to share brand-generated content in the form of ads, videos, and photos.
According to Emarsys 2019(1), almost 3.2 billion(2) people use social media. That’s like 42% of the world’s population.
Among all the popular social media platforms, Facebook(3) is the biggest market leader. According to Pew Internet, 2018(4), two-thirds of adults in the United States are active Facebook users.
An average person spends about 2 hours and 22 minutes(5) on social media platforms and in messaging.
On top of all statistics, 73% of marketers(6) have claimed that social media has been very effective or useful for their businesses. This explains how marketers have used strong social media marketing strategies to gain potential customers all across the globe. Social media marketers are trying out various strategies, such as influencer marketing strategies and story ads to interact as much as they can with their audience.
If you are here to understand how SMM has changed the whole perspective of online marketing, keep moving forward to understand this term, its importance, its benefits and how it influences internet users.
