08/11/2026
Broken links are like potholes on the road to your business — and most websites have more of them than their owners realize.
Every time someone clicks a link on your site and lands on a "404 Page Not Found," two things happen:
1. A potential customer hits a dead end and often just... leaves
2. Google takes note — and too many broken links can hurt how your site ranks
The good news? Finding them is easy and free:
• Google Search Console (free) shows you crawl errors Google has found
• Free tools like Broken Link Checker scan your whole site in minutes
• Old blog posts and outdated service pages are the most common culprits
A quick link checkup once a quarter keeps the road to your business smooth.
When's the last time you clicked through your own website, page by page? It might be time!