06/17/2026
“At Republica Havas, we have always believed that culture is not a marketing segment. Culture is identity.”
It is memory, family, aspiration, belonging and pride. It influences what people buy, what they watch, what they celebrate, what they share and who they trust.
In leading global industry media, The Drum , our Co-Founders Luis Casamayor and Jorge A. Plasencia reflect on 20 years of building Republica Havas, and how connecting with cross-cultural America has become an imperative for lasting brand growth. Read the full piece in The Drum. 🌎✨