05/04/2022
Idea Pins VS Regular Pins💭
The goal with regular pins is to drive traffic to an external link. These pins can be used to convert sales, grow your email list, increase brand awareness, and even boost other social media profiles. Regular pins allow you to give your audience a sneak peek that will entice them to learn more leading them to click on the pin!
Idea pins have a different goal. These types of pins are used to educate your audience and show them something about your brand or business. You can explain how to use a product, show client results, or show how to style a clothing item a few different ways. When you use idea pins consistently, you are building a relationship with your audience that will result in more follows and a higher engagement rate!
Don’t sleep on idea pins just because you’re not sure how to use them! Pinterest is boosting this feature and you can see some crazy results because of that. If you’re not sure where to get started with Idea pins or you need support with your Pinterest marketing efforts, DM me the word “Pinterest” and I’ll be happy to help✨
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