GFour Marketing

GFour Marketing gFour Marketing is the secret back-office relationship marketing team for hundreds of home improvement businesses just like yours. Success doesn’t just happen.
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You get the customer, and we'll help turn that customer into 5-star reviews and profitable repeat and referral business. gFour Marketing clients are different. They are home improvement and home services businesses that believe in the power of client relationships. By thanking their customers, asking for referrals and 5-star reviews and nurturing their customer relationships, they've built strong,

profitable businesses. And, there’s no reason why you shouldn’t be too. If you REALLY want to succeed in business you have to take some very defined, proactive and immediate steps. It is the result of knowing and applying some very specific and proven systems that produce real, measurable and quantifiable results. At gFour Marketing, we specialize in working with home improvement and home services companies that complete a minimum of 10 jobs per month to help them grow sales, profits and equity value. We know that with very rare exception, in nearly every business… yes, including yours – is an opportunity to uncover thousands, even hundreds of thousands of dollars in hidden and/or neglected profits and value. If you are SERIOUS about taking your business to the next level of success, whether it’s developing a strategic marketing plan, acquiring new customers, creating direct response marketing developing more profitable relationships (and installing repeat sale and referral marketing systems) with your existing and past customers, converting more prospects into sales, or identifying and exploiting new areas of opportunity and profit then we may be right for you.

09/03/2026

16-20% growth year over year, even as lead costs keep climbing.

On the newest gFour Contractor Pulse, Outback Deck Atlanta co-owner John Gwaltney and marketing manager David Barnes break down the system behind that growth.

Learn more about:
✔️ Treating customer marketing like a real growth channel
✔️ Why they came back to gFour after going it alone
✔️ How referrals now account for roughly 20% of their business

📹 Watch the highlights below, then catch the full episode.

If new customer acquisition keeps getting more expensive on your end too, it's worth the watch.

🎁 Gifting⭐ Reviews👥 Referral tracking💌 Nurture campaigns🔁 Lead rehashEach one sounds small — until it's 15–20+ hours a m...
09/02/2026

🎁 Gifting
⭐ Reviews
👥 Referral tracking
💌 Nurture campaigns
🔁 Lead rehash

Each one sounds small — until it's 15–20+ hours a month spread across an already-stretched team, and it's the first thing that slips when a bigger fire needs putting out.

Without consistency and a dedicated person to own the process, contractors can't benefit from their past customer relationships

We broke down exactly what that workload looks like, line by line — and what it looks like when a trusted partner owns it.

Read the full breakdown → https://hubs.ly/Q04w3Qp90

09/01/2026

Customer appreciation is our bread and butter because we know a simple thank you can go a long way

Did you know that customers who receive an appreciation gift are 50% likelier to review your business?

But customer appreciation and relationship marketing don't have to be an all-or-nothing approach.

Start small — try one new thing to stay connected with your past customers:
📨 A follow-up email or text
💌 A thank-you note or letter
🎁 An appreciation gift

Check out what you can do on this episode of Coffee Conversations by Rooferscoffeeshop.com®, sponsored by gFour 👇

08/27/2026

Desert King Windows currently activates an average of 70 homeowners into the gFour system each month.

That's ~27,000 emails, ~5,000 print mailers, and ~2,500 texts every month.

All sent through a trackable system that's managed without extra work for the owner, Jayson Shortt.

10 months, the results are already compounding:

Read the full case study →https://hubs.ly/Q04vydmC0

08/26/2026

91% of happy customers say they are willing to refer, but only 29% actually do.

Most referral programs wrap up too quickly or don’t have an effective system for managing referral rewards.

The result? They miss out on the majority of referrals and potential super-referrers.

Here's how you can fix it:

✨ Timing is everything — Introduce referrals early. Remind customers often.

✨ 82% of customers gave a referral 3+ months after a job was complete — don't end your program too soon.

✨ Great work earns some referrals, but most customers need an incentive to actually act.

✨ Keep it simple & trackable — implement a system to pay referrers.

Marketing gets the lead. Sales wins the job. Systems help your business generate repeat revenue.Join us for a live webin...
08/25/2026

Marketing gets the lead.

Sales wins the job.

Systems help your business generate repeat revenue.

Join us for a live webinar featuring Builder Prime and CompanyCam to learn the better-together playbook from lead to post-job customer relationships.

📅 August 27th
⏰2 PM EST / 1 PM CST

Register: https://hubs.ly/Q04vdwwM0

The gFour crew is in Miami this week for our annual company retreat!🤝 Team Building + 🧠 Brainstorming = 💡 New ways to he...
08/21/2026

The gFour crew is in Miami this week for our annual company retreat!

🤝 Team Building + 🧠 Brainstorming = 💡 New ways to help contractors get more out of relationship marketing

Here's a peek from the room:

Lead → win → collect → reinvest🔄 The contractor customer lifecycle is a loopImplementing systems and partnering with the...
08/20/2026

Lead → win → collect → reinvest

🔄 The contractor customer lifecycle is a loop

Implementing systems and partnering with the right vendors keeps that loop running smoothly.

Join Builder Prime, gFour Marketing, and CompanyCam to learn how a connected, better-together approach helps you close more deals and scale demand with confidence.

📅 August 27th
⏰2 PM EST / 1 PM CST
Register: https://hubs.ly/Q04tJTWK0

08/18/2026

Here's something no one in home improvement wants to admit:
Your customers don't remember you.

Not because you did a bad job. Because they're busy.

Justin Bartley, Owner of Next Door and Window, put it simply: "If you're not in front of them regularly, they will forget about you."

The good news? Staying top of mind doesn't have to be complicated.
✨ A thank-you package after every completed job
✨ A consistent email cadence that runs for years
✨ A referral program your customers actually know about
✨ Google review requests that happen automatically

The contractors winning in this industry aren't just great installers. They're great at turning one-time customers into lifelong advocates.

What does your follow-up system look like after a job is complete?

What's the ROI on your existing customer base?Three numbers tell you:💲 your average ticket📈 your monthly job volume👤 you...
08/13/2026

What's the ROI on your existing customer base?

Three numbers tell you:
💲 your average ticket
📈 your monthly job volume
👤 your CRM size.

Plug them in. It takes about 2 minutes.

The output is a personalized projection — what your repeat and referral revenue could look like with the right system in place.

For most contractors at $2M+, the number is six or seven figures of revenue they're not activating.

Once you see it, it stops being about whether or not you implement a system and starts becoming about when.

Check it out ➡️ https://hubs.ly/Q04sYy9D0

Address

218 NW 24th Street Suite 324
Miami, FL
33127

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm

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