Social Bean Agency

04/20/2026

07/02/2025

Hot take: If your content strategy came from Google, it’s probably not working.

I saw a media query the other day asking, “What’s the best social media strategy to use in 2025?” And my first thought was… best for who?

I manage a few influencer accounts and a few local business pages. Same platforms. Completely different worlds.

One influencer client thrives on humor and memes. Another posts thoughtful, educational captions paired with polished visuals. Their goals, voices, and audience behaviors are miles apart.

Then there are my local biz clients... Like the wedding DJ and the yoga studio. Both are “local,” but their content strategy looks nothing alike. One leans on emotions and love-filled verbiage and one thrives on community through real-time stories.

The truth is, there’s no universal strategy that works for everyone.

There’s only the right strategy for YOU... your brand, your audience, your goals, your voice. The best strategy? Is the one that’s built around who you are and who you’re trying to reach using YOUR own results and testing.

Aaannnnd... that’s where I come in. If you need help creating a customized strategy just for YOU, message me!

06/09/2025

Just in case nobody told you… randomly stuffing keywords into your captions won’t boost your reach. It actually might do the opposite.

Here’s what actually works when it comes to social media SEO 👇

💥 Relevance > repetition.
Using a keyword once in the right context is more powerful than awkwardly jamming it in 5 times. Instagram can detect natural language so write like a human, not like a robot.

💥 Your caption is prime real estate.
The first 125 characters are what show before the “more” cut-off. Use that space to write something engaging/scroll-stopping.

💥 Your bio, alt text, and hashtags matter.
SEO doesn’t live in your caption alone. Optimize your bio, use descriptive alt text, and pick hashtags that make sense for your content, NOT just ones that are trending.

💥 Search is changing.
People use Instagram and TikTok like search engines. That means your content should answer questions, reflect real phrasing, and feel like something someone would type into the search bar.

So stop keyword stuffing and start writing with clarity and strategy.

06/01/2025

I LOVE working across different industries… it keeps every day exciting. Over the years, I’ve worked with news outlets, mental health organizations, nonprofits, wedding pros, influencers, and beyond.

BUT today, I’m stepping into something completely new… 😱 I’m officially onboarding a dog influencer! 🐾

And honestly, I couldn’t be more excited for this new adventure. Can’t wait to see where it goes… updates to come!!!!

05/23/2025

Social media hot take time 👀

😱Quantity IS just as important as quality🚨

There’s a lot of talk about “quality over quantity,” but here’s the reality…

1 amazing post every month
vs
30 good posts a month?

💡Only one of those is giving your audience multiple chances to connect, engage, and convert.
💡Only one is giving the algorithm more doors to open.
💡Only one is building consistency, visibility, and momentum.

And spoiler alert…. it’s not the “once a month perfection post.”

Create. Post. Learn. Repeat.
Your growth lives in the doing, not the overthinking.

05/22/2025

If you know, you know 😅

Swipe through for a painfully accurate list of things we’re all guilty of AND tag your biz bestie👀

05/19/2025

PSA for business owners & creators: Reposting old content that performed well isn’t lazy... it’s SMART.
⠀
I had a video hit 9 million views and bring in thousands of followers about 6 months ago. Before a recent product launch, I reposted that same video with a slightly updated caption... and guess what?
⠀
It's already passed 1 million views and brought in 500+ new followers (and counting).
⠀
✨ If something performed well before, it’s proven content. Give it a second life.
⠀
People forget. The algorithm resets. Your new audience hasn’t seen it yet.
⠀
This is your reminder: dig into your archive and hit repost.

05/12/2025

Let’s talk about the mental health side of social media for a second.

It’s easy to blame the apps, but the truth is, it’s not just the platforms. It’s how we’re using them. And more importantly… how they make us feel.

We know what it feels like to close the app and feel connected, inspired, maybe even hopeful.
But we also know what it feels like to log off and feel empty, anxious, or worse than when we started.

And the scariest part?
We often can’t tell it’s happening until we’re deep in the scroll.
That’s why awareness matters.

→ If your feed leaves you comparing yourself, questioning your worth, or doubting your pace…
It’s time to mute, unfollow, or take space.
→ If social media has become your default escape…
It might be time to reconnect with real-life grounding habits.

This isn’t about shame, it’s about noticing.
Because you deserve a digital space that supports your well-being.

So if you’re reading this and realizing your habits might need a reset… you’re not alone.
Start small. Your mind will thank you.

05/07/2025

The internal war of a creative's brain is REAL.�
One side is ready to reinvent the internet.... The other just wants to reuse last month’s Canva post and call it a day🫠

If the burnout side is starting to win more battles than it should… it might be time to call in backup 🫶 (Hint: me. It’s me. Hi.)

05/05/2025

How much time are you really spending on creating and posting content?

Could you be saving time... or should you actually be spending MORE time on your socials?

Either way, that’s where I come in.
Let’s chat 👉 Message me!

05/01/2025

It’s officially Mental Health Awareness Month and I wanted to take a moment to share something important....

Social media is NOT real life.

It’s so easy to fall into the trap of comparison, especially when it feels like everyone else is thriving and living their “best life.” But the honest truth is that you really have no idea what’s going on behind the scenes.

If you’ve ever scrolled and felt like you’re not doing enough, you're not alone.

My own social media is full of fancy professional photographs… but what you might not know is that those were all taken (for free) by my mama photographer. I'm not hiring professional photographers and having whole expensive photoshoot moments.

If you slide over, you'll see me on a standard day... No makeup, hair up, no fancy outfit, and my blanket in my lap. (Yes I always have a blanket on me when I WFH… yes I was that kid that always carried a blanket on them)

And to get even more honest, my own Instagram gives me more anxiety than any of my client accounts ever have. I reread captions 80 times. I get worked up over a single misspelled word. I put a ridiculous amount of pressure on myself... and I know I’m not the only one.

That's me and that's REAL.

If you haven’t taken a deeper scroll through my page yet, know this... I talk about mental health openly and with intention. It’s not just a buzzword for me, it’s personal.

I’ve had my own struggles. And after losing a friend who battled with his mental health, I made a promise to myself to learn, speak up, and do more. That’s why I will always support and be a part of organizations like AFSP and create space for these conversations... both online and off.

So with that said: you can expect more posts this month about the connection between social media and mental health. The good, the harmful, and the ways we can build healthier habits around it.

BTW I’m glad you’re here. 💚

04/28/2025

I don't know who needs to hear this, but messy action > no action.

There's a whole narrative online about needing bulletproof strategies, no posting and ghosting, nailing your content pillars and as a social media manager, I’ll be the first to tell you: it’s all true. Strategy does matter. Consistency does matter. Knowing your brand voice does matter. BUT!

What a lot of people don’t talk about is that not everyone has the time or the budget to outsource, plan 30 days ahead, or craft a polished brand guide before posting.

And I’m not here to judge you for that.
I’m here to tell you: sometimes, what you're doing just has to be enough.

If all you have time for today is a quick 5-minute post? Hit publish and move on.
If you don’t have the hours to build an in-depth strategy yet? Post anyway.

If you can invest in outsourcing to a social media expert, absolutely no questions asked DO IT. you’ll save time, energy, and get your money’s worth.

But if you're just getting started or not ready to invest yet? Don’t let the noise on social media make you feel like you shouldn't even bother showing up.

You’re doing your best and having some presence is always better than having no presence.

Messy action is still action. And every post, every story, every little step adds up.

Keep going. 🫶