07/26/2024
Our team had an inspiring time at the National Association of Hispanic Journalists 40th Anniversary Conference in Hollywood, CA, where we joined the conversation on supporting . From personalized pitches to highlighting community heroes, here are some key takeaways to help amplify Latino voices:
1. Break through the noise. It's crucial to take the time to get to know your reporters and their editors. They receive thousands of emails daily, so evaluating whether your story fits their beat is essential. Plus, personalized pitches that align with their interests and coverage areas are more likely to be noticedâdon't be afraid to ask for feedback.
2. Latino youth drive the newsroom. Latino youth are increasingly influential in shaping newsroom priorities. Much like brands, media outlets prioritize culturally relevant stories that resonate with Latino youth and aim to reach them where they are most active.
3. Become a "newsroom citizen.â Stay informed about what is happening in your community and build on those events and trends. By becoming a "newsroom citizen," you can actively contribute to local stories, providing valuable resources, data, or spokespeople that enrich the narratives making the news.
4. Media metrics matter. Producers and editors measure success through clicks and views. Spend time creating attention-grabbing headlines that entice readers to click on a story, read it, and share it. Consider what would make the story irresistible, and use relevant keywords that improve the story's visibility.
5. Community heroes. Highlight individuals making significant contributions to their communities and focus on human interest stories emphasizing emotional connection and relevance to the audience. Lead with compelling, emotion-driven headlines to draw readers in.
As part of our Hispanic+⢠offering, we help brands tap into the power of Hispanic culture to transcend mainstream audiences. Hispanic stories are American stories, and increasing Hispanic representation in journalism, to reach parity in newsrooms, and ensure newsrooms reflect the diversity of our communities, is more critical than ever.
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