03/26/2025
đNew Work for IRSA Groupâs Palermo Shopping, one of the most iconic shopping mall brands⨠At we created everything from the conceptualization to the postproduction of their Fall-Winter 2025 campaign.
Under the concept âLo que viste en Buenos Aires, lo viste en Alto Palermoâ / âSpotted in Buenos Aires, found at Alto Palermo,âđ inspired by the association of global brands with the cities they were founded in, like Carolina Herrera New York or LâOrĂŠal Paris, we combined trends such as gigantism and a styling that blends the global and the local to reinforced the connection between people, fashion, the brand, and the city.
One of the key creative pillars was the giant bag đď¸, which not only broke visual boundaries but also invited the public to interact. The mix of trendy techniques used during production and post-productionâfisheye lens đď¸, stop motion, and 360° compositionâgave the campaign the global vibe we were looking for.
đŹ The campaign includes outdoor advertising, in-mall communication, commercial capsules, social media content, photos, and videos. Our agency was responsible for the full production, ensuring that every detail, from casting to postproduction, reflected our creative vision.
đ Link in bio to see the full case study.
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