COOL Media - Franchise & Multi-Location

11/21/2024

Big news! The COOL Company has been named to the 2024 Deloitte Technology Fast 500™ for the third time! 🚀 Our relentless commitment to revolutionizing the fragmented adtech ecosystem has fueled remarkable growth and innovation.

A huge thank you to our incredible team and partners who’ve made this achievement possible. We’re just getting started on our mission to create a better experience for everyone in the advertising world.

Want to learn more about our journey and what’s next? Check it out here: cool.co

08/27/2024

This September, the Digiday Publishing Summit is landing in sunny Miami, bringing together top media executives for an in-depth exploration of the publishing industry's future. From crafting effective subscription models to leveraging AI for direct sales and optimizing inventory in a cookie-light world, this summit promises crucial insights and actionable strategies.

We’re pleased to have Zack Dugow, CEO, Joe Cohen, Director of Strategic Accounts, and Sumeet Banchariya, Publisher Sales Lead, representing our team at this prestigious event.

If you’re attending, we’d love to connect! Reach out to explore opportunities for collaboration and innovation.

08/14/2024

Looking to boost your franchise’s appeal? Discover how tailoring your menu to local tastes can drive loyalty and market success. From enhancing community ties to facilitating market pe*******on, region-specific items can set your brand apart.

Check it out on our blog:
https://hubs.la/Q02Lljf70

Consistency is key to franchise businesses — except when it isn’t. How to break the mold with a region-specific menu item, in this blog.

08/13/2024

08/01/2024

Remember when we said big news was coming?

We're excited to announce that the leader in dynamic creative optimization technology (DCO) in France, ADventori has now joined the COOL company — and its ecosystem of companies — to create a better experience for everyone in the advertising space. This strategic move enhances our ability to personalize ad experiences and ultimately empower users, publishers, franchisees, and advertisers to achieve more than they ever thought imaginable.

Learn more about this exciting new development here:

Exciting News from the COOL company!

We’re thrilled to announce our acquisition of ADventori, a major leap forward in transforming the ad tech landscape!

Dive into this exclusive chat between CEO Zack Dugow and Admonsters, to see how ADventori’s Dynamic Creative Optimization (DCO) platform will revolutionize the way we deliver personalized, impactful ads for everyone involved. Whether you're an advertiser, publisher, or user, this acquisition means better results, increased revenue, and a more-engaging ad experience.

Read the full Q&A on Admonsters: https://www.admonsters.com/transforming-ad-tech-an-exclusive-chat-with-the-cool-companys-ceo-zack-dugow/
Get all the details in our official press release: https://www.prnewswire.com/news-releases/the-cool-company-strengthens-market-position-with-acquisition-of-adventori-302211765.html

Stay tuned for more updates as we roll out these game-changing innovations!

07/31/2024

Unlock the secrets to maximizing ROI in franchise marketing! Discover essential strategies, online metrics, attribution models, and more in our latest blog. Whether you're a franchisor or franchisee, learn how to measure campaign success and drive growth effectively. Check it out on our blog:

https://hubs.la/Q02Jy_rn0

Everybody knows that marketing your franchise is valuable — but determining how valuable can be tricky. In this post, we talk about how to figure out the ROI of your marketing campaigns.

07/25/2024

CEO Zack Dugow joined forces with Google at the 2024 Partner Leadership Summit, showcasing how our collaboration with Google Ad Manager helps the COOL company provide best-in-class service for our clients.

Watch the video to see how the COOL company and its ecosystem of companies uses the power of Google to get the most out of our business.

07/17/2024

Discover the essential strategies every franchise needs to thrive on delivery apps!

Whether you're navigating fees, maintaining your brand, or trying to market your locations, our latest blog covers the 6 key factors to ensure your franchise's success in the app age. Don't miss out — there’s something for everyone here.

Check it out on our blog:
https://hubs.la/Q02G_s1c0

07/04/2024

🇺🇸 Happy Independence Day to all our American teammates, clients, and friends! 🎆 Though we’re a global team, today we celebrate the spirit of freedom, innovation, and unity that defines the USA. Wishing everyone a safe and joyous ! 🎉

07/03/2024

According to studies, 90% of consumers are more likely to trust a brand if that brand comes recommended — even if that recommendation comes from someone they don’t know.

That’s part of what makes so-called influencer marketing so effective. Influencers are folks on social media who’ve built a following around their personalities and expertise — and they can point that following at your franchise.

Discover how partnering with influencers can skyrocket your brand awareness, drive foot traffic, and boost sales. Learn the strategies that make this marketing tactic a game-changer for franchises. Check it out on our blog:
https://hubs.la/Q02Fg5fv0