Alessandra Giffuni

Alessandra Giffuni Founder & CEO
We turn creators into icons & brands into culture
www.youtube.com/watch?v=-OhaL1vzSRo&t=1s

06/16/2026

Gen Z is changing the rules of marketing.

Traditional funnels assume consumers move neatly from awareness to purchase. But today’s buyers discover brands through creators, validate them through reviews, compare options across platforms, and make decisions on their own terms.

In this video, we break down:
✨ Why the traditional funnel is becoming obsolete
✨ How Gen Z actually makes purchasing decisions
✨ The role of creators, community, and trust
✨ Why aggressive selling is losing effectiveness
✨ What brands need to do differently in 2026

The future of marketing isn’t about pushing harder. It’s about becoming more trustworthy. 🚀

06/11/2026

Sometimes the best dating advice has nothing to do with dating.

Instead of spending another hour swiping, try spending that hour becoming the person you want to be.

A new hobby.
A new skill.
A new community.

You might not find love immediately.
But you’ll definitely find something even more valuable: growth

04/22/2026

I used to freeze in conversations.
Now I know it’s not about being interesting, it’s about creating momentum.

Give people something to grab.
Avoid dead ends.
And always have your wildcards ready.

Owning the room is a skill.

.mewes x by ✨
03/10/2026

.mewes x by ✨

03/03/2026

Predictable income and random content don’t go together.

Your account isn’t failing because of the algorithm, it’s failing because there’s no system behind it.

02/23/2026

Talent is cute.
Willpower wins.

In a world of instant everything, discipline is a superpower.
Train it like a muscle with small daily “no’s.”

One less episode.
One less scroll.
One postponed reward.

What tiny challenge are you setting this week?

We’re currently casting for a paid storytelling project.We’re looking for real people in the U.S. or Canada willing to s...
02/19/2026

We’re currently casting for a paid storytelling project.

We’re looking for real people in the U.S. or Canada willing to share honest, personal experiences around topics like identity, faith, caregiving, relationships, financial well-being and more.

You don’t need to be a content creator.
Just real.

Compensation: $200

If this sounds like you, contact Marie directly via WhatsApp or text:
+1 (954) 328-4591

Address

Miami, FL

Website

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