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💵28 million customers generated and counting
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Taco Bell doesn't need you to eat more tacos. It needs you to visit them more often.That's the interesting part of Live ...
10/27/2026

Taco Bell doesn't need you to eat more tacos. It needs you to visit them more often.

That's the interesting part of Live MĂĄs CafĂŠ. The concept has already sold around 1.3 million drinks.

But here's the number I care about: its most popular times are breakfast and afternoon.

Think about that. Taco Bell already has the restaurant. The drive-thru. The employees. The brand.

Millions of customers.

Now it's finding reasons for those customers to show up at times when they might NOT want a taco.

Same customer. Same restaurant. New occasion.

And Taco Bell wants beverages to eventually become a $5 BILLION annual business.

Restaurant owners spend a lot of time asking: “How do I get more customers?”

Sometimes there's another question worth asking: “How do I give the customers I already have another reason to come back?”

Comment **GROW** and get your free restaurant marketing audit to see where you're losing visits — and where your biggest opportunities to grow are.

10/27/2026

Starbucks is holding $1.77 billion of customer money it hasn't sold a single coffee for yet.

And $150 million of it will never get spent. People loaded their app, forgot about it, and just… never came back.

That's pure profit.

Here's why it works: the second money leaves your bank and lands in a ""coffee account,"" your brain stops treating it like real money. So the $7 add-on feels free.

Your restaurant can use the same trick. When someone loads a gift balance or prepaid card, make it an odd number — put $22 on the account instead of $20. That leftover $2 pulls them back in for the next visit.

Vegas does it with chips. Disney does it with the wristband. The best restaurants do it too.

10/27/2026

A hot dog from a street cart did more for this restaurant than any ad could.

It cost a few bucks. Those four guests are still telling that story, and now a whole room is hearing it too.

Most restaurant owners spend thousands on ads to find new customers, and nothing on the moment that makes a guest tell their friends.

Word of mouth isn’t luck. Somebody has to give people a story worth repeating.

What’s the story your guests tell about you?

Comment GROW and get your free restaurant marketing audit to see where you’re losing customers and missing growth.

Crumbl convinced people to pay premium prices for giant cookies. Now it has a Value Menu starting at 99¢.And that's a mu...
10/26/2026

Crumbl convinced people to pay premium prices for giant cookies. Now it has a Value Menu starting at 99¢.

And that's a much more interesting story than “Crumbl is discounting.”

Because Crumbl has a problem a LOT of restaurants have: Customers might love you... and still not need you very often.

A 99¢ Cookie Thin or Dirty Soda? That's a much easier “why not?”

And after falling traffic, declining sales and store closures, Crumbl needs more of those “why not?” visits.

The lesson isn't: Lower your prices.

It's: Understand why your customers aren't coming back more often.

Maybe you need more customers. Or maybe the customers you already have simply need another reason to visit.

Those are two VERY different marketing problems.

Comment **GROW** and get your free restaurant marketing audit to see where you're losing visits — and where your biggest opportunities to grow are.

10/26/2026

Most restaurant owners are watching the wrong number.

They know what it cost to get a guest in the door. They have no clue what that guest is worth.

A guy who spends $40 and comes back once a month is a $480 customer. That’s before he brings his wife, books the private room, or orders catering for his office.

Now ask yourself: would you still pay more to get him in the door?

Your point of sale already has the answer. Most owners just never look.

Comment “grow” and I’ll send you a free marketing audit for your restaurant.

Fogo de ChĂŁo has always sold protein. They just weren't calling it that.Now they're launching Protein Plates with up to ...
10/24/2026

Fogo de ChĂŁo has always sold protein. They just weren't calling it that.

Now they're launching Protein Plates with up to 85g of protein per meal.

Same fire-roasted meat. Different reason to want it. And THAT'S the interesting part.

Fogo didn't need to invent a completely new product to jump on the protein trend.

It looked at what it already does incredibly well and asked: How do customers want to think about this TODAY?

Then they took it one step further: to promote the launch, Fogo is setting up a giant “Protein Bar” during the New York City Marathon.

Because if you're selling 85g of protein... where better to put it than in front of thousands of runners?

Two very simple marketing lessons:
- You might not need a new product.
- You might need a new reason for customers to want the product you already have.

And once you know exactly who that customer is... go where they already are.

Comment GROW and get your free restaurant marketing audit to see what's actually bringing customers through your doors — and where your biggest opportunities to grow are.

10/23/2026

The restaurant owners who reach out already know something’s off. They just can’t point to what.

Most of the 2,500 we’ve worked with already tried an agency. Boosted a few posts. Ran some restaurant ads. Nothing moved.

The fix isn’t more marketing effort. It’s seeing exactly where every customer actually comes from.

If you can’t trace your last 10 customers to a source, you don’t have a restaurant marketing strategy — you have a guess.

DM me “grow” and I’ll show you what’s actually working.

Most restaurant promotions end at the purchase.You buy the thing. You eat the thing. Done.Domino’s is trying something ...
10/22/2026

Most restaurant promotions end at the purchase.

You buy the thing. You eat the thing. Done.

Domino’s is trying something different. Its new Minecraft Dungeons II campaign turns buying a pizza into something customers can actually participate in.

🍕 6 collectible boxes
🎮 3 random in-game items
🎁 20,000 copies of the game
🕹️ A Minecraft-themed Pizza Tracker

And the digital items are tied to Domino’s Rewards.

So one promotion can sell the product, build loyalty membership, create collectibility AND give customers another reason to engage with the brand.

That's the part worth stealing.

You don't need Minecraft. Ask yourself:

What could your customers collect, unlock, discover or complete?

Because sometimes the best promotion isn't another 20% off. It's something people actually want to participate in.

Comment GROW and get your free restaurant marketing audit to see which promotions are actually bringing customers through your doors — and which ones are just giving away margin.

10/22/2026

Plenty of restaurants barely break even on dinner and make it back on a Sunday morning.

Eggs, potatoes, and toast cost pennies. The mimosa is where the money is.

But brunch only pays if the tables are full by 10am. A slow brunch is the most expensive empty room you’ll ever staff.

If you’re a restaurant owner and you only market dinner, your best margin is left to walk-ins and luck.

One of Wendy’s biggest franchisees filed for bankruptcy and it could close 120 restaurants in a single year.Meritage Hos...
10/21/2026

One of Wendy’s biggest franchisees filed for bankruptcy and it could close 120 restaurants in a single year.

Meritage Hospitality once operated 374 Wendy’s locations. It closed 60 earlier this year. Now, as it restructures under Chapter 11, court filings show up to 60 more could close.

But here’s the part restaurant owners should pay attention to: Some of those restaurants were still generating hundreds of thousands of dollars in sales.

They just weren’t making enough money.

A restaurant can have customers walking through the door every day and still be losing money behind the scenes.

The number that matters isn't just how much you're selling. It's what's left after you sell it.

Comment GROW and get your free restaurant marketing audit to see where you could be losing money — and where your biggest opportunities to grow are.

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700 NE 25th Street
Miami, FL
33137

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