05/23/2026
Did someone say National Italian Beef Day? Yeah, our friends at came up with that. 🏆
Today, May 23, the sandwich gets the holiday it deserves as Buona celebrates the occasion they officially coined back in 2015—with $7.99 Buona Beef + Fries specials at all locations, sweet new merch and enough gravy-soaked glory to unite beef fans far beyond Chicago.
And because this is Buona, we don’t celebrate quietly. The family-owned brand behind Chicago’s original Italian beef has spent the entire month turning “Beef Month” into a full-on cultural event—including the World Beef Championship happening inside the Buona app, where rewards members compete for bonus points, leaderboard bragging rights and a very real championship belt.
Come hungry. Order it dipped. Celebrate accordingly. 🤝