Zephirn Agency

05/14/2024

05/13/2024

Social media, where clicks create connections and every post weaves a digital tapestry of shared experiences.

Simple, yet powerful - it's heartbeat of our online world. 🚀

05/12/2024

Having a marketing plan can help you to:

Identify your target market and how your product or service can benefit it, identify how you might attract new customers as well as encourage your existing customers to continue purchasing your product or service. 🚀

05/11/2024

The benefitas of User Generated Content are endless. 🚀

Unsure what UGC actually is? UGC is content that customers create featuring a brand that can be used in that brand's marketing strategies. 👀

From customers reviews to images posted on social media, User Generated Content can be found in many different spaces on the internet and then leveraged to increase sales and engagement. 💪

User Generated Content is everywhere right now. To stay on top of your competition, you should really consider incorporating it into your marketing strategy, as UGC and social purchases are the future of retail. 👇

There are a myriad of reasons to start leveraging UGC now:
1. Build trust with customers
2. Increase your conversion rate and revenue.
3. Easy curation of content vs creating content
4. Increase customer engagement
5. Social Proof
6. Unilimited and regular stream of content
7. Increase exposure
8. The Power of Visual Reviews

05/10/2024

Why is digital marketing important?

The importance of digital marketing is its ability to reach target audiences, drive sales, and increase revenue. 👀

By using tactics like social media marketing, content marketing, SEO, and PPC, business can use digital marketing to engage, convert, and retain their target audience. 🚀

05/09/2024

A/B testing allows you to compare two versions of an ad to determinate which one preforms better. 👀👇🏼

By identifying which elements yield better results, such as images, copy, or calls to action, you can optimize your campaigns to maximize performance and return on investment. ✅

05/09/2024

Sales are the primary source of income for businesses. 👀👇🏼

Without sales, there is no cash flow, and without cash flow, businesses can’t operate.🚀

Selling products or services allows a company to generate the funds needed for growth, innovation, and sustainability. ✅

05/09/2024

Without engagement, social media is just media. 👇🏼

People don’t use social media platforms for a one-way experience. They’re seeking connections - with people and with brands. 👀

What started out as a way for people to hang out with their friends online has turned into a place where brands can engage in meaningful conversations and turn those conversations into followers and customers.💪🏼

And social media engagement has a major impact on small businesses, affecting everything from brand awareness to customer loyalty.✅

02/18/2024

02/16/2024

"The abandoned cart approach" for B2B SaaS using LinkedIn conversation ads. 🛒

B2B stealing B2C strategies (with a spin) is usually a good idea and this one works very well.

In its simplest form, it's remarketing from a demo/contact us page to non-converters with a LinkedIn conversation ad.

Even better, a remarketing audience of paid search, organic and third party directory demo page non-converters.

A mix of intent, paid social and personalization. 🥣

Imagine this…Your buyer is doing their research for your product and solution...

They end up on your demo request page but don’t convert.

This person signs into LinkedIn and they get a message from Larry David - Head of Product Marketing.

The message is personal using dynamic insertion.

👋 Hey Sally!..

The message has more client proof, maybe use cases and your unique value props.

The message has 2 buttons:

✅ Button 1 - Yes, I'm In. This is where they can schedule the demo.

✅ Button 2 - Hmm, Not Sure.

With button 2, maybe they aren’t ready for a demo yet.

Now you give them another CTA inviting them to join your Slack community, listen to your podcast, watch your video.

They didn’t want to schedule a demo before but now they have because you gave them some more info or not and they joined your free Slack community. 💪

A win-win!

Most remarketing campaigns are display ads or newsfeed ads. Those can work but conversation ads are more personal, a different format and less "advertisey"....If done right.

The results are clear when compared to sponsored content and display ads:
👉 2-3X CVR
👉 1/3 the cost per demo

The biggest reason being it comes from a person rather than a brand logo.

Please note that this should be run with your other remarketing ads.

It will produce better results but can limit you because one person can only get 1 message ad from ANY advertiser every 30 days.

So this approach does have limitations but works great!

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