Madweek Marketing

01/17/2025

According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday. 

07/27/2023

From a goliath doll to Ken on Bumble—the summer of Barbie has featured multiple surprise brand moves.

07/25/2023

The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.

07/19/2023

The new network will allow users to follow and interact with each other on different platforms, such as Mastodon.

06/12/2023

Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

06/05/2023

The organization used artificial intelligence in a Google search campaign, resulting in a 40% reduction in its membership acquisition costs.

04/20/2023

“Chat G&T” on Instagram Live is the latest tech-themed marketing gag from the gin brand.

04/10/2023

The vegan restaurant chain has grown from a single food truck to operating nine restaurants in three states.

12/02/2022

Brands that pulled spending from the platform in wake of Elon Musk takeover are expected to remain on the sidelines, according to ad buyers.

11/08/2022

10/27/2022

The Ad Age-Harris Poll ranks brands by how much their equity has changed with Gen Z.

10/21/2022

The Frito-Lay brand revealed at Advertising Week that its recent introduction of a sonic identity upped brand recall by 38%.