Tinsley Advertising

02/05/2026

Welcome to The New World.
Please check out Tinsley's latest campaign for St. Augustine, Ponte Vedra & The Beaches, VCB. This rebranding was accomplished in less than 10 months and is a great example of a solid partnership between the Agency and the Client. (St. Johns County VCB). It's easy to do good work when you collaborate with marketers that understand the business, have faith in you and share a vision of an aspirational destination.

Rick Blitman, Associate Creative Director Jan 27, 2026

08/30/2024

Tinsley Advertising is happy to report 5 Flagler award wins for our client, The Florida Keys & Key West, at The Florida Governor’s Conference on Tourism. This includes silver wins for Social Media Marketing, Television, Mixed Media Campaign, Print Advertising and a bronze for Sustainable Advertising.

09/13/2023

Tinsley wins top honors for The Florida Keys & Key West at the 2023 Florida Governor's Conference on Tourism. Tinsley won top honors (Henrys) for our Los Angeles Outdoor Campaign, Print Campaign and our Film Commission Look Book. Tinsley was also honored with a Silver for our Florida Keys Fishing Campaign. https://hubs.li/Q0227B_10

11/17/2022

Today is Give Miami Day! Here is a very special message from our friends at Miami Music Project and founder James Judd. Please donate today: https://givemiamiday.org/MiamiMusicProject

11/16/2022

Give Miami Day is November 17th. Please donate to our friends and partner, Miami Music Project: https://givemiamiday.org/MiamiMusicProject

09/20/2022

Tinsley Advertising and The Florida Keys & Key West recognized with top honors at the 2022 Florida Governor's Conference on Tourism https://hubs.li/Q01mPcqq0

03/01/2022

Nature always finds a way to bring us back to where we were supposed to be. So why not find your way back to The Florida Keys?

02/22/2022

Ever dream of seeing the wonders of the world? Start with our new wonder-filled video for The Florida Keys & Key West.

02/15/2022

New videos for The Florida Keys & Key West recently launched promoting eco-tourism and wide-open spaces. All embrace the brand pillars of the Keys: Sustainability, Diversity and Geo-tourism. Here is the first video, "Slice of Heaven", which promotes the vast expanses of The Keys and shows viewers that there is a perfect spot, just for them.

The new videos were shot throughout The Keys from the Everglades to the Dry Tortugas with local and national crews and talent. We shot with underwater specialists as well as nature experts, delivering a stunning array of breathtaking natural moments.

09/14/2021

TINSLEY TAKES BEST OF SHOW AT 2021 FLAGLER AWARDS

We are excited to announce that Tinsley Advertising led in wins at the Annual Florida Governor’s Conference on Tourism. Held in Hollywood, Florida on Wednesday, September 8th, 2021, this year’s Flagler Awards attracted diverse entries from Florida’s tourism partners of all sizes. Against the odds, Tinsley took home a total of nine (9) Flagler Awards for our creative work for The Florida Keys & Key West.

The agency’s awards included three (3) Henrys (the top honor) for Print Advertising, Radio Advertising, and Direct Marketing and five (5) additional Flagler Awards for Niche Marketing, Television Advertising, Resource/Promotional Material (Trade), Out-of-Home, and Mobile Marketing. But that’s not all. The agency was also awarded Best of Show for The Florida Keys & Key West Diving and Snorkeling multi-media campaign…a first-time achievement for both Tinsley and the destination.

The Flagler Awards were established in 2000 to recognize outstanding tourism marketing in Florida. Annually, the Flagler Awards honor many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations.

While it’s an honor to be recognized for the success of our efforts, we are especially grateful for our partnership with The Florida Keys & Key West. We are enthusiastic about continuing to create award-winning campaigns that bring great success to the destination.

06/18/2021

Working with Frazier Nivens and the Fish and Wildlife Commission to create Lobster Season Safety messaging.

04/15/2021

The Florida Keys experience epic comeback after the COVID shutdown.

On the morning of March 24, 2020 a roadblock went up on the only road leading into The Florida Keys. The lifeblood of The Keys, the tourism industry, was completely shut down. The roadblocks were up for over two months and places like world-famous Duval Street were completely void of travelers. It was predicted that it would take years to get back to the occupancy and room rates of the pre COVID world. But Tinsley had a plan to keep The Florida Keys & Key West top-of-mind during the lock-down in anticipation of meeting pent-up demand after travel restrictions were lifted.

It is now one year later, so how are The Keys doing?

According to The Miami Herald, “A year after the Keys did what no other place in Florida could do — put up barriers to keep people out — the lifeblood of tourism has returned. The crowds are back. Tax revenues are up.” “In October 2019, for instance, the county collected about $1.8 million in tourist development taxes. In October 2020, that rose to nearly $2.6 million, by July it shot up to 3.2 million” according to data provided by the tax collector’s office.

“We’re busier now than in 2019,” said Richard Strickland, Director Key West Airport.

Smith Travel Research reported that the Florida Keys led the nation in occupancy at 95% and led the rest of Florida in both room rate and RevPar.

Our strategy of “Keeping our distance. Remaining connected.” really worked. We created digital post cards so the tourism industry could reach out to past guests. We ran “PSA” messaging during the lockdown to encourage wearing masks, hand washing and social distancing instead of going silent. We wanted people to know that The Keys have safety protocols in place and that The Keys have plenty of open spaces and room to spread out. And as The Keys reopened in June, we announced the re-opening in all media while continuing to encourage responsible behavior, in-county, on pole banners, digital billboards and signage at the airport.

It’s been a tough year and our hearts go out to those who have suffered, but the future looks bright and we are honored to be an integral part of the recovery of The Florida Keys & Key West.

Read more https://hubs.li/H0Lgn3n0