12/11/2025
We are proud to announce that our new baby has arrived! (follow!)
After months of creativity, dedication, and heart, Cool Ideas Marketing is excited to introduce Life of Joï, our very own retail brand built to inspire families and spread joy around the world.
We’ve been working diligently behind the scenes to bring this vision to life. Not only to expand our impact, but to create a brand with purpose. With every product, Life of Joï celebrates family, love, and everyday moments, while giving back to children and families in need through our 10% giveback commitment.
This is more than a launch. It’s the beginning of something meaningful.
We invite you to explore the collection, share the story, and help us spread Joï far and wide.
Watch this intro video to get you up to speed with who we are!