Calotype

Calotype Imaging and Advertising Laboratories

During 19 years in business, We have offered professional photography and cutting-edge content for product and brand developers, interior and fashion designers, furnishing firms, architects, and fine art collectors. Since 2020, our desk is capable to produce a wide scope of audio-visual and virtual content such as photography, videography, realistic architectural renderings, product renderings, we

bsites, social media campaigns, brand development, and graphic design. If necessary, the photography division can set a complete studio at the client’s location, allowing customers to hire this service without commuting or leaving the safety and privacy of their home or office.

THE VALUE OF AN OBJECT BEGINS BEFORE THE PRICE TAG.A stone can be rare.But advertising gives it context, language, prove...
09/05/2026

THE VALUE OF AN OBJECT BEGINS BEFORE THE PRICE TAG.

A stone can be rare.
But advertising gives it context, language, provenance and a world to belong to.

For this editorial study, we approached jewelry as more than a product: material, history, rarity and perception, translated into image, typography and narrative.

Luxury is rarely communicated by simply saying something is luxurious. Luxury is designed to be felt and understood, rather than just being carried.

CALOTYPE LAB
Reimagining advertising.



SPECIMEN 01–P

COLOR FANCY VIVID PURPLE

CUT MODIFIED EMERALD

DIMENSIONS 10 × 5.5 MM

WEIGHT ≈ 2.3 CT

ORIGIN UNDISCLOSED

Editorial specimen.

Specifications are interpretive.

SPECIMEN 02–Y
COLOR FANCY INTENSE YELLOW
CUT EMERALD CUT
DIMENSIONS 20 × 11 MM
WEIGHT ≈ 17 CT
ORIGIN UNDISCLOSED

THE VALUE OF AN OBJECT BEGINS BEFORE THE PRICE TAG.A stone can be rare.But advertising gives it context, language, prove...
09/05/2026

THE VALUE OF AN OBJECT BEGINS BEFORE THE PRICE TAG.

A stone can be rare.
But advertising gives it context, language, provenance and a world to belong to.

For this editorial study, we approached jewelry as more than a product: material, history, rarity and perception, translated into image, typography and narrative.

Luxury is rarely communicated by simply saying something is luxurious.

CALOTYPE LAB
Reimagining advertising.



SPECIMEN 01–P
COLOR FANCY VIVID PURPLE
CUT MODIFIED EMERALD
DIMENSIONS 10 × 5.5 MM
WEIGHT ≈ 2.3 CT
ORIGIN UNDISCLOSED

Editorial specimen.
Specifications are interpretive.

SPECIMEN 02–Y
COLOR FANCY INTENSE YELLOW
CUT EMERALD CUT
DIMENSIONS 20 × 11 MM
WEIGHT ≈ 17 CT
ORIGIN UNDISCLOSED

THE DIAMOND RING WASN’T ALWAYS ABOUT SPARKLE.The earliest known diamond ring dates to late second-century Rome. Its diam...
09/04/2026

THE DIAMOND RING WASN’T ALWAYS ABOUT SPARKLE.

The earliest known diamond ring dates to late second-century Rome. Its diamond was uncut. At the time, diamonds were prized less for brilliance than for their extraordinary hardness.

Centuries later, in 1477, Archduke Maximilian of Austria presented Mary of Burgundy with what became the first famous diamond engagement ring on record. According to historical accounts, small flat diamonds were arranged in the shape of an M.

The diamond engagement ring began not as the brilliant object we recognize today, but as a symbol of permanence.

CALOTYPE LAB

Some pairings deserve a little ceremony.At Ume Sushi in Destin, beautifully prepared nigiri and rolls meet a sake select...
08/29/2026

Some pairings deserve a little ceremony.

At Ume Sushi in Destin, beautifully prepared nigiri and rolls meet a sake selection that ranges from everyday favorites to truly exceptional bottles.

One standout is the Juyondai Tokujō Omachi 2024. A remarkable sake to accompany the precision and simplicity of beautifully prepared nigiri.

Behind the counter, that same attention to detail shows in every cut: restrained presentation, beautiful texture. A ritual that allows the fish remains the protagonist.

Good sushi. Exceptional sake (of all price ranges)…. All at a beautiful little corner of Destin.

CalotypeLa

PLATE × ST PETE BUCKET LISTSome places earn their spot on the list.Located in the heart of St. Pete, Plate Sushi & Grill...
08/18/2026

PLATE × ST PETE BUCKET LIST

Some places earn their spot on the list.

Located in the heart of St. Pete, Plate Sushi & Grill brings together an exceptional location, outstanding food, and something increasingly difficult to find: genuinely world-class hospitality.

Beautifully presented, carefully executed, and an absolute pleasure to photograph.

A very special thank you to Ray and Hannah, who assisted me throughout the shoot with an extraordinary level of professionalism, kindness, and genuine hospitality. You made my job considerably easier.

If St. Pete is on your list, Plate should be on it too.

CALOTYPE LAB × PLATE

We’ll Always Have Maison Douceur & Co.Rick and Ilsa learnt the lesson long ago: one cannot live on love alone… Sometimes...
08/15/2026

We’ll Always Have Maison Douceur & Co.

Rick and Ilsa learnt the lesson long ago: one cannot live on love alone… Sometimes you also need fine French sweets.

A special thank you to Chef Baptiste and Andreina for their warmth welcoming, and exquisite artistry.

The Downfall of European Furniture in AmericaThe decline of the Old Continent’s furniture industry stems from rising man...
08/01/2026

The Downfall of European Furniture in America

The decline of the Old Continent’s furniture industry stems from rising manufacturing costs, unreliable lead times, and a gradual cultural shift toward shorter working schedules, longer vacation periods, and a work-life balance that is closer to aspiration than production. While headline prices have remained relatively stable, output has quietly fallen to historic lows.

Meanwhile, American and Chinese manufacturers have entered the market with products that are increasingly difficult to distinguish from their European counterparts, often at a fraction of the cost. Supported by in-stock programs, advanced manufacturing ecosystems, and faster distribution, they are redefining what the market considers luxury.

Yet history reminds us that great design is never measured by geography alone; for today’s reality time and money are the top-2 priorities, rankings previously occupied by only by romance and beauty.

In order of appearance:
• Togo, designed by Michel Ducaroy for Ligne Roset (1973).
• Camaleonda, designed by Mario Bellini for B&B Italia (1970).
• Free System, designed by Claudio Salocchi for Acerbis (1973).
Editorial images are courtesy of their corresponding brands.

The full article will be available in Issue 1 of Calotype Magazine, in our Bio on Monday August-3.

CalotypeLab

Some women wore diamonds beautifully.Others understood that true opulence belonged to the rooms no one else saw.Pink lip...
07/25/2026

Some women wore diamonds beautifully.
Others understood that true opulence belonged to the rooms no one else saw.
Pink lipstick. Marble. Silence.
The kind of late-night glamour that turns solitude into something cinematic.
A world of beautiful rooms, complicated love stories, and women learning that being admired is not always the same as being understood.
KNOTS Custom....A new way to RUG

Caption by Knots Custom Rugs

Seventeen years ago, CALOTYPE was just a young guy wandering with a camera bag, the desire to find where he actually bel...
07/24/2026

Seventeen years ago, CALOTYPE was just a young guy wandering with a camera bag, the desire to find where he actually belonged, and a short but persuasive portfolio of interior design photography (exclusively interiors, because he was too proud to do more mundane work lol. God forgive him!).

By 2021, while working for a Boston, MA, marketing agency, he realized that the world was much more than interior design photography and that he had lost years of talent playing the role of a “niche” photographer, something he probably copied from the preceding generation of colleagues, the Baby Boomers, a generation that combines, like no other, exquisite specialization with a remarkable capacity for denial.

It was not until 2025, exactly a year ago, that this once-young man decided that giving CALOTYPE (his baby) the shape he wanted it to have was something that had to be done from one day to the next, at any cost, or it would never happen.

The pictures above show what he used to call “the warheads”: an intricate curation of images that were deployed when the market was slow or when people needed to know who he really was, and still is, as an interior design photographer. He always won, and he still wins every time the warheads are deployed, but for him, and for CALOTYPE, there is no need for battles anymore.

1. The Ritz Madrid. 2009.
2. Private residence, Miami, FL. Interiors by The Sousa Sisters. 2021.
3. Private residence, Cincinnati, OH. Interiors by homeowners (undisclosed). 2015.
4. Casa de Uscoli, Palazzo Foscolo, Venice, Italy. Interiors by former hotelier Alejandro de Bethencourt. 2009.
5. Detail of master bathroom, Palm Beach, FL. Interiors by AKP. 2023.
6. Foyer, private residence, Dayton, OH. Interiors by Renan Meininger. 2014.

07/23/2026

In the 21st century, it’s not your soul that will make you rich, but the box it came in.

Introducing Product & Packaging Design by Calotype Lab.

Address

2560 SW 27th Avenue, Suite 401
Miami, FL
33133

Telephone

+13055193820

Website

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