05/19/2026
Two intense weeks across Miami and beyond.
What began as a photography and content studio continues evolving into an advertising agency focused on visual culture, storytelling, architecture, branding, AI-powered imaging, and immersive experiences for the users.
From the energy of LoanDepot Park to dinners at Bouchon Coral Gables and sunsets by the river at Bagatelle Miami, Calotype Lab kept moving between lifestyle, film, design, 3D environments, campaigns, and a bit of experimentation… right now the lab is rendering voices to be used in clients campaign..: the voice design is a new whole world and it’s been as interesting as challenging - I.think it’s the most abstract and complex thing ever done in house since my starts 24 years ago.
This chapter included AI powered architectural renderings for a branded building proposal, a new fat burn product campaign, facade and chalkboard identity concepts for an upcoming smoothie spot, fragments of inspiration collected through Wynwood, and more visual campaigns with our friends of Just Lose It in Las Vegas.
Special appreciation to Keith De La Torre and the brilliant design vision behind Knots Rugs. Love u bro.
Now assembling the next Popurrí issue:
360 captures inside the Arsht Center Opera House, a futuristic product sport-editorial, and many other worlds 🌎
Thank you to every client, collaborator, artist, designer, and friend making this evolution possible.
We are just getting started.
