Storytellers Cafecito Break

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Storytellers “Cafecito break” is a podcast brought to you by APICO Media and Barquin Creative Group, where we discuss various topics from content creation, marketing, Ai, communications and PR.

08/06/2026

The Macarena almost didn’t become a global phenomenon.
While some executives at RCA wanted to shut the remix down, one person refused.
Why?
Because he believed it was becoming the biggest hit in RCA Records’ history—even bigger than Elvis.
He fought to keep it alive.
Sometimes history changes because one person is willing to stand up for an idea everyone else is ready to kill.
🎙️ Carlos De Yarza, co-writer and producer of the English-Spanish Macarena remix, shares the incredible behind-the-scenes story of how one executive helped save one of the biggest songs of all time.
Watch the full episode of Storytellers. Link in bio and comments
MusicBusiness 90sMusic Storytelling Leadership Entertainment PodcastReel

08/04/2026

For 30 years, we’ve all been doing the dance.
Only now are people paying attention to the lyrics. 😅
Carlos De Yarza, co-writer and producer of the English-Spanish Macarena remix, shares why the song has stood the test of time—and why social media is giving it a whole new life.
🎙️ Full episode available now. Link in bio.
MusicHistory BehindTheMusic LatinPop MusicProducer Storytelling Throwback

07/31/2026

The songs we never forget all have one thing in common.
They tell a story that feels like our own.
Sometimes it’s your story.
Sometimes it’s someone you love.
Sometimes it’s the person you wish you could be.
That’s the magic of songwriting.
🎙️ Carlos De Yarza on Storytellers
Full episode coming soon. Link in bio.
multimedia podcast

07/30/2026

The first sign the Macarena remix was taking off wasn’t a chart position.
It was an angry call from RCA’s lawyers.
They wanted to know who made the remix, so they could shut it down, and sue everyone involved.
That’s when Carlos De Yarza realized the song was already everywhere.
🎙️ Hear the story behind the English-Spanish remix that took Macarena to #1 around the world on Storytellers.
Full episode coming soon now. Link in bio.
BehindTheMusic MusicBusiness 90sMusic

07/24/2026

You don’t need a complicated marketing funnel to start capturing leads.

Sometimes the bare minimum is enough.

A simple contact form. A name. An email. A phone number.
But here’s the part most businesses miss: the follow-up.
When someone fills out your form, they’re asking for help. Don’t leave them waiting.

A quick call or a simple email could make the difference.

🎙️ Rafael Savino on Storytellers

Full episode available now. Link in bio.

SalesTips MarketingStrategy Entrepreneur FollowUp DigitalMarketing SmallBusinessOwner BusinessSuccess CustomerService PodcastClip MarketingTips

07/22/2026

You’re probably getting more leads than you think.

The problem isn’t always generating interest.

Sometimes it’s what happens after someone raises their hand.

A simple contact form. A quick follow-up. A phone call.

It doesn’t have to be complicated. The businesses that grow are often the ones that consistently follow up with the people who already showed interest.

Don’t let a potential customer become a missed opportunity.

🎙️ Rafael Savino on Storytellers

Full episode available now. Link in bio.

MarketingStrategy SmallBusinessOwner Entrepreneur SalesTips FollowUp DigitalMarketing CustomerService BusinessTips MiamiBusiness PodcastClip

07/15/2026

AI isn’t just changing the way we work. It’s changing the way it’s built.
Ever wonder why there’s a new AI feature almost every week?
The companies building these tools are using AI to build the next version of AI—accelerating development at a pace we’ve never seen before.
That’s why it can feel overwhelming. The technology isn’t just evolving... it’s helping evolve itself.
🎙️ Rafael Savino breaks down why AI is advancing so quickly and what it means for business owners on the latest episode of Storytellers.
Full episode available now. Link in bio.
FutureOfWork TechTrends Entrepreneurship SmallBusiness MarketingStrategy Innovatio

07/13/2026

What’s the biggest risk?
Sometimes... it’s waiting too long.
Starting a business is never easy. There are bills to pay, a family to support, and no guarantees.
But as Rafael Savino shares, the hardest question isn’t “What if I fail?”
It’s “What if I never try?”
Sometimes the opportunity you’ve been waiting for starts the moment you decide to take the first step.
on Storytellers
Full episode available this Tuesday. Link in bio.
BusinessGrowth EntrepreneurMindset Leadership Motivation

07/08/2026

Google Search is changing. Is your marketing strategy changing with it?

The days of simply ranking at the top of search results are evolving. With AI-generated answers becoming the first thing people see, businesses need to rethink how they’re getting found online.

The question is no longer just, “How do I rank?”

It’s becoming, “How do I show up in an AI-powered search?”

🎙️ Rafael Savino breaks down what this shift means for businesses on the latest episode of Storytellers.

New episode coming soon. Link in bio.

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