3-sixty marketing communications

04/10/2013

Great Meetings!

One principle that is key to Apple's success is keeping meetings small and attended by the smartest people.

01/31/2013

If there’s one area marketers must pay attention to in 2013, it’s mobile. With mobile adoption continuing its growth, app downloads surging, and an increasing number of page views coming from mobile phones and tablets, it’s easy to see how important the mobile realm will be for marketers this new ye...

01/03/2013

How to conquer Email!

There are ways to heal yourself and fix your inbox after it becomes an intimidating, guilt-inducing, unknowable mess. You can declare Email Bankruptcy, or just triage the last week of email and start over. You can implement a system like Inbox Zero, or a pared down three-folder version. But then it’...

12/06/2012

Everglades Foundation CEO, Eric Eikenberg, discusses environmental priorities for the Legislature in the upcoming year: "A key driver of Florida’s economic future is the restoration of America’s Everglades."

11/14/2012

We are pleased to announce our new location 8101 Biscayne Blvd., Suite 501 Miami, FL 33138
Contact us:
Tel 305.756.60.23
Fax 305.756.60.24

10/31/2012

As Hurricane Sandy devastated the East Coast Monday night, the Internet was less severely damaged. Yes, Gawker, BuzzFeed, and the Huffington Post went down, but all in all the web marched on.According to Reuters, all three New York City-based media companies had one thing in common: They housed thei...

10/31/2012

As Sandy wreaked havoc along the eastern seaboard, several news sites covering the storm went down after power failures at the centers that host their servers.

10/14/2012

Saving newspaper production

TED Talks Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

10/13/2012

"infographic thinking"

Francesco Franchi is the art director for IL-Intelligence in Lifestyle, the monthly magazine of Il Sole 24 ORE, Italy’s leading financial daily. "Embracing new languages…

10/12/2012

Miami Nice Jazz, an extension of the internationally celebrated Nice France Jazz. Please Join !

All about the 2012 Miami Nice Jazz Festival, October 26th to 28th.

10/04/2012

Spend a weekend living like an unwanted shelter pet

Mike Rosenberg plans to spend a weekend living like an unwanted shelter pet to promote a measure that would help Miami-Dade reach its “no kill’’ goal.

10/04/2012

CUSTOMER CARE – The gardener and the bike shop get it. Why can’t everyone else?

I recently changed landscape companies to a family-owned and operated business near my home. They explained their serve, the frequency, and how much it would cost. They do a terrific job, and if I happen to be home when they are working, they are courteous and open to additional requests. Yesterday I got home and they had missed a few areas. I called the owner and told him I would send him a picture so they can address it next time – he found this unacceptable and informed me he was on his way to my home. He showed up with one of his two sons, both of whom work with him. We reviewed the areas, which the father pointed out several times to his son, and they promised to come back the next day.

Pretty boring story, right? You make a claim about a service, the provider listens and makes good on their promise. But how often is a service contractor that receptive in assuming responsibility? I just finished a major repair project in my home and I can write a small book about the six-week period during which I was told one thing only to see another happen; given one price only to see it mushroom into much higher one, and given a timeline that should have had clauses for “in case of a fever”, or “if the car won’t start”, which are all euphemisms for “I got another contract and need to keep the new client happy.”

I had heard great things about a particular bike shop in North Miami Beach. I dropped off my bike yesterday and they reviewed what needed to be done and how much it would cost. They said it would be ready after 6PM on Friday, which didn’t work for me as I had a previous commitment. I think the service person perceived my disappointment because, although my bike has been sitting in my garage inoperable for some time, all of a sudden it was imminent that I have it in my possession. I grudgingly agreed to come back on Saturday. To my surprise, by the end of the evening I had a voice message from the same person who helped me saying that he realized I really wanted my bike so he had gotten to work on it as soon as I left, and it was ready to be picked up.

All in all, not a bad service week in the land of the customer-care challenged providers otherwise known as Miami.

If anyone is interested, the gardener is Felix Castro (no relation) and the bike shop is Bell’s.